Understanding Location-Based Marketing
Location-based marketing is an advertising strategy that delivers ads to consumers based on physical movement or proximity. It connects digital messages to real-world context, connecting it to user behaviour, interests, and activity.
RMG Advertising’s GeoQuest Targeting uses this approach to reach audiences who have visited specific locations, helping brands connect with existing and new potential customers.
How Location-Based Marketing Works
Using anonymized, consent-based mobile location data, RMG Advertising identifies devices that have been inside defined geographic areas. Advertisers can then deliver relevant ads to those devices through programmatic display, CTV, or digital audio.
For example, a restaurant might target people who recently visited, or work in, nearby office buildings, while a city tourism board could promote events to people who visited similar destinations.
Why It’s Effective
Location-based marketing helps brands appear when and where consumers are most receptive. It increases visibility, improves engagement rates, and drives discovery among audiences who may not know the brand yet.
Benefits Across Industries
This advertising approach benefits retailers, event organizers, service providers, CPG industry, municipalities, and many more. It is especially effective in the upper and mid funnel, building awareness and interest to drive opportunity for conversion.
