Defining GeoQuest Targeting
GeoQuest Targeting is RMG Advertising’s real-world audience delivery mechanism. It allows businesses to reach consumers based on where they have physically been, using verified, consent-based mobile location data.
The platform helps brands connect with their ideal audience through relevant, location-based advertising that builds awareness and engagement.
How It Works
GeoQuest Targeting identifies mobile devices seen within specific real-world locations. Each location is outlined using polygoning, which defines exact property boundaries for accuracy.
RMG Advertising then delivers ads directly to these devices while they are in the area or later, up to three years after visiting. This can even help target communities, neighbourhoods, places of interest, commutes, and even a specific aisle in a store to within ~3m accuracy.
For example, a restaurant chain could target users who visited nearby malls, or a fitness retailer could reach people who have been at gyms within the past six months.
Why Brands Use GeoQuest Targeting
GeoQuest Targeting helps brands:
- Build awareness among new audiences
- Drive clicks and engagement
- Increase opportunities for customer conversion
It is ideal for businesses focused on upper and mid-funnel advertising, where the goal is to increase visibility and interest.
Industries That Benefit
This targeting method works across retail, travel, events, tourism, service industries, local government campaigns, or any number of physical businesses. Any organization that wants to reach real audiences based on movement patterns can benefit.
