What does RMG Advertising do?

RMG Advertising helps businesses improve ROI with precision targeting and data-driven insights. We specialize in GeoQuest Targeting (location intelligence), Predictive Targeting (AI-powered advertising), and in-store advertising like AdBar to reduce wasted ad spend and deliver measurable outcomes.

How does GeoQuest Targeting work?

GeoQuest Targeting uses permission-based location intelligence to understand real-world movement, such as store visits and event attendance. We transform these signals into accurate custom audiences so brands can reach people based on where they actually go, online or offline.

What is Predictive Targeting?

Predictive Targeting uses machine learning to score each ad opportunity for the likelihood of a desired action, before the ad is shown. It evaluates hundreds of real-time signals to reach the right person at the right time with minimal waste.

How is RMG different from Google or Meta advertising?

Platforms like Google and Meta limit audience transparency. RMG builds high-quality audiences from real-world behavior and custom predictive models that can be activated across many channels, so you keep control of targeting quality and measurement.

What industries do you serve?

We serve Travel & Tourism, Retail & CPG, Automotive, Healthcare, Finance, Professional Services, iGaming and Entertainment, among others—any organization seeking better advertising efficiency and measurable outcomes.

What’s the minimum campaign size?

Typical minimums: GeoQuest Targeting from around $10,000; Predictive Targeting from around $25,000 for standard campaigns (rich media often higher). Many clients invest $50,000–$100,000 per campaign depending on scope and creative.

How do you measure ROI?

We go beyond clicks with foot-traffic attribution, engagement metrics, and conversion analysis to connect advertising exposure to real business outcomes, online and offline.

How does your advertising protect privacy?

Our solutions are privacy-first and comply with regulations like GDPR and CCPA. We use permission-based, anonymized data and never rely on personally identifiable information.

Do you integrate with my existing marketing tools?

Yes. Our custom audiences and insights can be activated in Google DV360, Meta, LinkedIn, programmatic DSPs, Connected TV, and other channels for omnichannel campaigns.

Can you give an example of your results?

Examples include driving over 150,000 attraction visits in four months for a destination campaign, achieving 4x more efficient booking costs for a major airline, and 68% ad recall for in-store AdBar placements.

How do I get started with RMG Advertising?

Visit our Contact page to book a discovery call. We’ll review goals, recommend an approach, and provide a tailored proposal.

Precision Advertising for Retail Businesses

RMG Advertising can identify exactly who shops at your stores, visits your competitors, and buys within your category. Real people, not platform lookalikes or generic audiences. What we do is get your message in front of them at the right time, so you can maximize sales this Black Friday and holiday season.

Turn shopper intent into measurable store visits, online sales, and engagement with privacy-first audience data and outcome-driven advertising. We help you identify, target, and connect with real consumers who are ready to buy, so you can get the most out of your marketing and advertising dollars.

Companies we work with

Who is RMG Advertising for?

If your role is to grow store sales, drive product demand, or increase basket size this season, you’re in the right place. RMG Advertising helps grow your market for:

Retailers & Store Brands

Helping retailers, ecommerce stores, and franchises reach their shoppers in-market now. Helping them convert digital impressions into foot traffic, and attribute ad exposure to real-world visits and transactions. Getting your business and products in front of the right customers.

CPG Brands

Supporting product launches, promotions, and shopper marketing campaigns that connect with verified buyers at point-of-sale, both online and in-store.

E-Commerce & Omnichannel Brands

Reaching ready-to-buy audiences across programmatic advertising channels; display, video, social, CTV, and DOOH, while driving measurable outcomes like add-to-cart events, store locator visits, online and in-store conversions.

Up to 7x CTR lift

vs the industry average

Precise polygons (~3ft)

for accurate point-of-interest targeting

1,100+ Clients

including CPG, brick & mortar, e-commerce stores, events, car dealers and more

200+ Real-time signals

with machine learning optimization

“RMG Advertising offers pinpoint geo-targeting accuracy that is second to none. Their process is enlightening and effective, and they put great effort into ensuring we got maximum results. I would highly recommend RMG.”

Jon MacPhee

General Manager, Bow Mitsubishi

Why RMG Advertising for Retail Audiences?

Real-world behaviour > guesswork

Build audiences from where shoppers actually go: grocery stores, big-box retailers, malls, and your competitors’ locations. Capture verified buyer intent through real visitation data, not assumptions.

Turn visibility into real visits

Your message appears where it matters most: buyers in your service area, in target communities, through the devices your customers use every day. The result? More awareness, more calls, and more customers walking through your doors.

Building level precision

Polygon geographies mapped to ~3 feet around your target locations to identify real shopper devices, unlocking accurate path-to-purchase insights with first-party data. No guesswork. No wasted impressions.

Full-funnel and cross-device

Display, video, CTV, audio, DOOH, and social, delivered across every screen and stage of the buyer journey. From awareness to checkout, every touchpoint counts.

Measured outcomes

Track and prove performance with dynamic attribution, connecting ad delivery to store visits, online purchases, and brand engagement.

Solutions that work together

Location & movement data

Build shopper audiences from verified visitation to stores, plazas, and competitor sites. Use dwell time, visit frequency, and purchase behaviour to refine targeting.

Output: Precise audiences for store traffic, regional promotions, and product lift.

Outcome-centric predictive advertising

Machine learning models prioritize your goals:

evaluating every impression against your campaign goals: sales, redemptions, site traffic, or foot traffic, by using 200+ real-time signals. Bid smarter, not broader.

Output: Cookieless-ready, privacy-first; custom models for year-round retail, CPG, and e-commerce intent.

Activation everywhere your customers are

Delivering smart advertising where your customers are:

with smart, sequenced messaging across display, video, CTV, social, and DOOH. Engage early in discovery and retarget when purchase intent peaks.

Output: Frequency-managed storytelling that connects awareness to conversion.

Measurement & Attribution (Prove It)

Connect media exposure to store visits, sales, and goals using pixels and POI visitation signals. Report lift, cost per outcome, and path-to-purchase with confidence.

Output: Efficiency, with evidence!