What does RMG Advertising do?

RMG Advertising helps businesses improve ROI with precision targeting and data-driven insights. We specialize in GeoQuest Targeting (location intelligence), Predictive Targeting (AI-powered advertising), and in-store advertising like AdBar to reduce wasted ad spend and deliver measurable outcomes.

How does GeoQuest Targeting work?

GeoQuest Targeting uses permission-based location intelligence to understand real-world movement, such as store visits and event attendance. We transform these signals into accurate custom audiences so brands can reach people based on where they actually go, online or offline.

How is RMG different from Google or Meta advertising?

Platforms like Google and Meta limit audience transparency. RMG builds high-quality audiences from real-world behavior and custom predictive models that can be activated across many channels, so you keep control of targeting quality and measurement.

What industries do you serve?

We serve Travel & Tourism, Retail & CPG, Automotive, Healthcare, Finance, Professional Services, iGaming and Entertainment, among others—any organization seeking better advertising efficiency and measurable outcomes.

What’s the minimum campaign size?

Typical minimums: GeoQuest Targeting from around $10,000; Predictive Targeting from around $25,000 for standard campaigns (rich media often higher). Many clients invest $50,000–$100,000 per campaign depending on scope and creative.

How do you measure ROI?

We go beyond clicks with foot-traffic attribution, engagement metrics, and conversion analysis to connect advertising exposure to real business outcomes, online and offline.

How does your advertising protect privacy?

Our solutions are privacy-first and comply with regulations like GDPR and CCPA. We use permission-based, anonymized data and never rely on personally identifiable information.

Do you integrate with my existing marketing tools?

Yes. Our custom audiences and insights can be activated in Google DV360, Meta, LinkedIn, programmatic DSPs, Connected TV, and other channels for omnichannel campaigns.

Can you give an example of your results?

Examples include driving over 150,000 attraction visits in four months for a destination campaign, achieving 4x more efficient booking costs for a major airline, and 68% ad recall for in-store AdBar placements.

How do I get started with RMG Advertising?

Visit our Contact page to book a discovery call. We’ll review goals, recommend an approach, and provide a tailored proposal.

Right ad. Right person.
Right place. Right time.

Predictive advertising that finds your ideal
customers - automatically.

What is Predictive Targeting?

Imagine knowing exactly when someone wants your product and then showing your ad right then.

That's predictive advertising.

It uses powerful AI technology (machine learning) and first-party data to identify what customers will do next, so your ads are perfectly timed and shown only to the right audience to drive conversions.

Why You Need It:

Higher Conversion Rates: Ads are shown only to people who are most likely to convert based on behaviour.
Stop Wasting Money: More efficient spend through highly targeted advertising, reducing your wasted impressions.
Grow Faster: Better advertising means more customers at a lower cost.

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Brands who trust us

Advanced solutions by AdTheorent

Predictive Targeting

Custom-built AI models use past and current data to predict exactly who will convert.

Geo-intelligence

Reach consumers based on precise locations and behaviours. Target people currently or recently at specific locations for better results.

Cross-environment map

Connect real-world actions with digital behaviours across devices and environments to maximize your campaign's reach and accuracy.

Real businesses, real results

7xhigher CTR than the industry average

30%increase in event attendance YOY

25%even higher CTR with competitor audience

How Predictive Targeting advertising works

Q: What is Predictive Targeting?

Predictive Targeting uses machine learning to score each ad opportunity for the likelihood of a desired action, before the ad is shown. It evaluates hundreds of real-time signals to reach the right person at the right time with minimal waste.

Collect Information (the Smart Way): We gather over 200 signals—like what people searched for, what they bought before, and what websites they visit.

Predict Customer behaviour: Our powerful AI learns from all this information to predict what people will do next.

Instant Ad Scoring: Each time your ad is available for delivery, the AI decides instantly if the recipient would be interested. If the odds of success are high, the ad is shown. If not, your money is saved.

Real-Time Results: The platform continuously learns and improves, making every new ad even smarter.

Ready to grow your business with smarter advertising?

How you benefit:

Higher conversion rates – More clicks, more sales.
Better ROI – Every ad dollar works harder.
Personalized ads – Ads that customers actually like.
Reduced ad costs – Spend less, convert more.

Don’t miss another opportunity. Let's get connected!

AdTheorent versus other display ad platforms

	theTradeDesk	Display & Video 360	Yahoo!	AdTheorent
Ad Targeting that looks forwards not backwards
Continuous campaign learning and adaptation
Personalized ad placements based on individual user behaviour
Ad creative that adjusts based on individual data and performance metrics