Reaching Competitor Audiences
RMG Advertising’s GeoQuest Targeting allows brands to connect with real-world audiences who have shown interest in competitors’ businesses. By identifying mobile devices that have visited competitor locations, advertisers can serve targeted ads that inspire consideration and conversion. Often, we refer to this as Competitor Conquesting and we’ve seen very impressive results.
How It Works
- RMG Advertising outlines competitor locations using polygoning to map exact property boundaries.
- Mobile devices seen within those locations are identified through privacy-compliant data signals.
- Ads are delivered to those devices across mobile, desktop, or connected TV.
This strategy introduces your brand to consumers who already engage with similar products or services. Allowing your business to position itself as an excellent alternative or service provider, to share your sales and promotions, and to compete for their share of wallet.
Example Use Cases
- A local gym can target people who have visited nearby fitness centres.
- A restaurant chain can reach customers who recently dined at competitors.
- A car dealership can engage buyers who have visited competing showrooms.
- A local retailer can connect with customers with unique promo offers.
Why It Works
These audiences are already demonstrating relevant behaviour. GeoQuest Targeting helps your brand appear in their consideration stage, building awareness and influencing future purchase decisions.
Privacy and Compliance
All targeting is anonymous and consent-based. RMG Advertising follows strict Canadian privacy standards and never uses personally identifiable information.
