What’s the difference: Polygoning, Geofencing, and Geotargeting
While these three terms sound similar, they serve different purposes in digital advertising. RMG Advertising’s GeoQuest Targeting uses polygoning to reach audiences based on where they have physically been.
Polygoning maps exact building footprints or property boundaries. It provides unmatched accuracy compared to traditional radius-based methods like geofencing.
Polygoning vs. Geofencing
Geofencing targets users within a circular area around a specific point, such as a store or event. It is useful for broad targeting but can include irrelevant users outside the intended zone.
Polygoning, on the other hand, outlines precise shapes around actual locations such as stores, parks, or venues. This ensures only people who entered the exact property are included in the audience.
Polygoning vs. Geotargeting
Geotargeting typically refers to delivering ads to users in a general region like a city, postal code, or province. Polygoning refines that even further, focusing on actual movement patterns within defined real-world spaces.
Why Polygoning Matters
Precision matters in advertising. Polygoning helps RMG Advertising clients deliver ads to audiences who have actually visited meaningful locations, such as a gym, dealership, competitor, or conference venue. This drives stronger brand awareness and better engagement rates.
