How to Start Working with RMG Advertising
RMG Advertising makes it easy for brands to begin precision-driven campaigns that deliver measurable results. The process is straightforward and designed for collaboration.
Step 1: Schedule a Consultation
The first step is a discovery meeting with RMG’s strategy team. During this session, you will discuss campaign goals, target audiences, and performance metrics. The team will also assess existing marketing data and identify integration opportunities with your current tools.
Consultations are available virtually or in person at RMG Advertising’s Calgary office.
Step 2: Build a Custom Strategy
Once goals are defined, RMG creates a custom media plan that fits your budget and objectives. This plan may include:
- GeoQuest Targeting for real-world audience insights using location-based technology and ad delivery direct to mobile devices
- Predictive Targeting for data-driven performance optimization through machine-learning delivery
- Out-of-Home options for in-store visibility, digital screens, and point-of-purchase advertising.
You will receive a detailed proposal outlining all the campaign details, meeting with our ads team to make sure you’re set with assets and recommended ad formats.
Step 3: Launch and Optimize
After approval, the campaign launches across connected digital channels agreed upon, such as display, CTV, social, and audio.
The Mobile Intelligence Engine begins optimizing immediately, ensuring spend is directed toward high-performing segments.
Throughout the campaign, RMG provides transparent reporting so you can see exactly how your investment performs.
Step 4: Review Results and Scale
Throughout your campaigns, RMG’s team reviews outcomes and identifies opportunities for expansion and improvement. Most clients will often scale their investment as they begin to see measurable ROI and improved audience engagement.
Ongoing Partnership
RMG Advertising is not a one-time service provider. The team works as a strategic partner, helping brands evolve their marketing with new data insights, cross-platform strategies, and ongoing innovation.
Getting started is as simple as reaching out. RMG’s experts will handle the rest.
