How RMG Advertising Measures ROI
RMG Advertising measures ROI with accuracy and transparency. Every campaign uses a mix of first-party data, web analytics, and predictive modeling to track performance across the full consumer journey.
The goal is simple: prove that every advertising dollar drives measurable business results.
Dynamic Attribution
RMG uses 30-day dynamic attribution to measure how media exposure leads to customer action. This approach tracks users who interact with ads and visit a client’s website or physical location within 30 days.
It works like this:
- A tracking pixel is added to the client’s website.
- When a visitor arrives, anonymized device data is captured.
- That device is matched to an ad exposure within RMG’s system.
- The outcome is logged as an event or conversion, allowing performance measurement in near real time.
This process ensures a full view of each campaign’s effectiveness, online and offline.
Real-World Impact
RMG goes beyond clicks and impressions. Campaigns are evaluated based on metrics that matter, such as:
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Foot Traffic Lift: Tracks changes in store visits among exposed audiences.
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Conversion Rate: Measures online actions like purchases or sign-ups.
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Engagement: Monitors how long users interact with the brand’s content.
Clients receive clear, easy-to-read reports that connect audience reach with revenue outcomes.
Data-Driven Optimization
The Mobile Intelligence Engine continuously analyzes campaign results and reallocates budgets to higher-performing audiences. Over time, this process drives efficiency and stronger returns.
RMG’s clients typically see click-through rates five to seven times higher than industry averages when campaigns use both Predictive and GeoQuest Targeting together.
