GeoQuest Targeting is RMG Advertising’s proprietary location intelligence platform, built to help brands target audiences with unmatched accuracy and ethical precision. By analyzing anonymized, permission-based location data, GeoQuest reveals how people move, where they go, and when they are most likely to engage with a brand.
This solution taps into a network of more than 250,000 vetted mobile apps, capturing real-time location signals from over 20 million Canadian devices and 1 billion global devices each month. Data is gathered only from users who have enabled location permissions, ensuring compliance with Canadian privacy regulations and international standards such as GDPR and PIPEDA.
Step-by-Step: How GeoQuest Targeting Works
Data Collection: GeoQuest collects anonymized mobile location data through a network of approved apps, focusing only on users who have granted explicit consent.
Validation: Machine learning algorithms analyze the data, removing inaccuracies and fraudulent entries. The result is “military-grade” polygon accuracy within approximately three feet.
Insight Generation: RMG’s Mobile Intelligence Engine processes this data to identify consumer movement patterns, dwell times, and visit frequencies.
Audience Creation: Advertisers can then build custom audience segments such as frequent travelers, shoppers at specific competitors, or visitors to event venues.
Media Activation: Audiences are uploaded into digital ad platforms like Facebook, Google DV360, and programmatic exchanges for cross-device campaigns including CTV (Connected TV) and Digital Out-of-Home.
GeoQuest’s precision targeting helps marketers deliver relevant, timely messages to consumers where they live, shop, and travel while maintaining ethical data practices.
The Power of Real-World Intelligence
With GeoQuest, advertisers can pair offline behaviours with online intent signals, creating a holistic understanding of their customers. This fusion of real-world and digital data allows RMG to build predictive audience segments that are both powerful and privacy-safe.
The result is smarter media buying, reduced waste, and higher return on investment. For example, brands using GeoQuest have achieved five to seven times higher click-through rates and significant lifts in foot traffic, as shown in RMG case studies across automotive and retail sectors.
