What does RMG Advertising do?

RMG Advertising helps businesses improve ROI with precision targeting and data-driven insights. We specialize in GeoQuest Targeting (location intelligence), Predictive Targeting (AI-powered advertising), and in-store advertising like AdBar to reduce wasted ad spend and deliver measurable outcomes.

How does GeoQuest Targeting work?

GeoQuest Targeting uses permission-based location intelligence to understand real-world movement, such as store visits and event attendance. We transform these signals into accurate custom audiences so brands can reach people based on where they actually go, online or offline.

What is Predictive Targeting?

Predictive Targeting uses machine learning to score each ad opportunity for the likelihood of a desired action, before the ad is shown. It evaluates hundreds of real-time signals to reach the right person at the right time with minimal waste.

How is RMG different from Google or Meta advertising?

Platforms like Google and Meta limit audience transparency. RMG builds high-quality audiences from real-world behavior and custom predictive models that can be activated across many channels, so you keep control of targeting quality and measurement.

What industries do you serve?

We serve Travel & Tourism, Retail & CPG, Automotive, Healthcare, Finance, Professional Services, iGaming and Entertainment, among others—any organization seeking better advertising efficiency and measurable outcomes.

What’s the minimum campaign size?

Typical minimums: GeoQuest Targeting from around $10,000; Predictive Targeting from around $25,000 for standard campaigns (rich media often higher). Many clients invest $50,000–$100,000 per campaign depending on scope and creative.

How do you measure ROI?

We go beyond clicks with foot-traffic attribution, engagement metrics, and conversion analysis to connect advertising exposure to real business outcomes, online and offline.

How does your advertising protect privacy?

Our solutions are privacy-first and comply with regulations like GDPR and CCPA. We use permission-based, anonymized data and never rely on personally identifiable information.

Do you integrate with my existing marketing tools?

Yes. Our custom audiences and insights can be activated in Google DV360, Meta, LinkedIn, programmatic DSPs, Connected TV, and other channels for omnichannel campaigns.

Can you give an example of your results?

Examples include driving over 150,000 attraction visits in four months for a destination campaign, achieving 4x more efficient booking costs for a major airline, and 68% ad recall for in-store AdBar placements.

How do I get started with RMG Advertising?

Visit our Contact page to book a discovery call. We’ll review goals, recommend an approach, and provide a tailored proposal.

How Can I Target Customers in Grocery Stores?

Q: How can I target customers in grocery stores?

You can target customers in grocery stores through in-store formats like AdBars, AdCaps, and AdTrays, as well as real-world behavioural targeting and digital media.

You can target shoppers in grocery stores by using in-store advertising formats and digital strategies that connect with real-world behaviour. Grocery stores offer long dwell times, consistent traffic, and moments of high purchase intent.

This article explains how brands reach shoppers inside grocery stores using RMG Advertising’s AdBar, AdCap, and AdTray formats, and complementary digital tactics.

Use In-Store Advertising Formats

AdBar

AdBar is a custom advertising unit placed on grocery checkout aisle dividers. Shoppers pick up the divider as they unload items, which gives the ad long exposure during the entire checkout process. AdBar is handled, seen, and interacted with, which makes it a high-impact format.

AdCap

AdCap is an advertising placement on the checkout conveyor belt cap. Each checkout lane has one AdCap, which creates exclusive visibility and repeated exposure as customers wait in line.

AdTray

AdTray is a placement located on the self-checkout bagging tray. It sits in direct view as shoppers scan and pack items. This format captures attention at the final decision moment.

These three formats drive strong awareness and influence purchase behaviour.

Use Real-World Behavioural Targeting

RMG Advertising’s GeoQuest Targeting identifies devices seen at specific real-world locations using verified, consent-based mobile signals. Brands can target:

Frequent grocery shoppers
Visitors of specific store chains
Competitor store visitors
Shoppers with recurring patterns

This method supports upper and mid-funnel awareness and drives more qualified audiences into the store.

Use Sequential Cross-Channel Advertising

You can reach shoppers at home, on their devices, and inside the store.

Channel options include:

Mobile display
Online video
Connected TV
Digital audio

This sequence reinforces messaging across the full shopper journey.

Combine In-Store and Digital Insights

Brands often use a full-funnel approach:

Build awareness digitally
Reinforce the message in-store using AdBars, AdCaps, and AdTrays
Retarget high-value shoppers after the visit

This increases frequency and improves performance.

Internal Links

Learn more about AdBar, AdCap, and AdTray
Explore grocery-store advertising solutions
Review GeoQuest Targeting for real-world audience targeting

How Can I Target Customers in Grocery Stores?