What does RMG Advertising do?

RMG Advertising helps businesses improve ROI with precision targeting and data-driven insights. We specialize in GeoQuest Targeting (location intelligence), Predictive Targeting (AI-powered advertising), and in-store advertising like AdBar to reduce wasted ad spend and deliver measurable outcomes.

How does GeoQuest Targeting work?

GeoQuest Targeting uses permission-based location intelligence to understand real-world movement, such as store visits and event attendance. We transform these signals into accurate custom audiences so brands can reach people based on where they actually go, online or offline.

What is Predictive Targeting?

Predictive Targeting uses machine learning to score each ad opportunity for the likelihood of a desired action, before the ad is shown. It evaluates hundreds of real-time signals to reach the right person at the right time with minimal waste.

How is RMG different from Google or Meta advertising?

Platforms like Google and Meta limit audience transparency. RMG builds high-quality audiences from real-world behavior and custom predictive models that can be activated across many channels, so you keep control of targeting quality and measurement.

What industries do you serve?

We serve Travel & Tourism, Retail & CPG, Automotive, Healthcare, Finance, Professional Services, iGaming and Entertainment, among others—any organization seeking better advertising efficiency and measurable outcomes.

What’s the minimum campaign size?

Typical minimums: GeoQuest Targeting from around $10,000; Predictive Targeting from around $25,000 for standard campaigns (rich media often higher). Many clients invest $50,000–$100,000 per campaign depending on scope and creative.

How do you measure ROI?

We go beyond clicks with foot-traffic attribution, engagement metrics, and conversion analysis to connect advertising exposure to real business outcomes, online and offline.

How does your advertising protect privacy?

Our solutions are privacy-first and comply with regulations like GDPR and CCPA. We use permission-based, anonymized data and never rely on personally identifiable information.

Do you integrate with my existing marketing tools?

Yes. Our custom audiences and insights can be activated in Google DV360, Meta, LinkedIn, programmatic DSPs, Connected TV, and other channels for omnichannel campaigns.

Can you give an example of your results?

Examples include driving over 150,000 attraction visits in four months for a destination campaign, achieving 4x more efficient booking costs for a major airline, and 68% ad recall for in-store AdBar placements.

How do I get started with RMG Advertising?

Visit our Contact page to book a discovery call. We’ll review goals, recommend an approach, and provide a tailored proposal.

What Are Some Examples of Out-of-Home Advertising?

Q: What are some examples of out-of-home advertising?

Examples of out-of-home advertising include billboards, transit ads, mall posters, digital screens, and grocery formats such as AdBars, AdCaps, and AdTrays.

Out-of-home advertising includes many physical and digital formats that reach consumers in everyday environments. These formats help brands build awareness, influence decisions, and maintain visibility across busy public spaces.

This article outlines common OOH examples, including grocery-specific placements.

Traditional OOH Advertising Examples

Traditional OOH formats use static, printed displays.

Billboards

Large displays on highways or busy streets that deliver broad reach.

Transit Shelters and Bus Benches

Ads placed at transit stops, reaching commuters every day.

Mall Posters and Wallboards

Mid-sized displays inside malls, retail centres, and arenas.

Street Furniture

Ads on kiosks, bike stations, and information pillars.

These formats help brands stay visible in high-traffic locations.

Digital OOH Advertising Examples

Digital-out-of-home, or DOOH, uses digital screens to display dynamic and updatable content.

Digital Billboards

High-visibility screens on highways or major intersections.

Mall and Office Screens

Indoor screens used to reach shoppers and professionals.

Airport Displays

Screens at gates, lounges, and security zones.

DOOH supports fast creative updates and daypart scheduling.

In-Grocery OOH Advertising Examples

RMG Advertising provides specialized in-grocery formats that reach shoppers at key decision moments.

AdBar

AdBar is custom advertising placed on grocery checkout aisle dividers. Shoppers pick up the divider as they unload items, which provides prolonged exposure during checkout.

AdCap

AdCap appears on the checkout conveyor belt caps. Each checkout lane has one cap, creating exclusive visibility.

AdTray

AdTray appears at self-checkout on the bagging tray. It sits directly in the shopper’s line of sight while they scan and pay.

These formats reach shoppers inside the store when they make final purchasing decisions.

Other OOH Environments

OOH advertising also appears in:

Stadiums
Gyms
Movie theatres
College campuses
Convention centres

These environments support targeted audience strategies.

Why These Examples Matter

OOH advertising is versatile. It covers more than outdoor billboards. It includes digital, physical, mobile, and in-store placements. This variety allows brands to tailor campaigns to real-world behaviour and ad significant touchpoints to their customers journey.

Internal Links

Explore RMG Advertising’s in-grocery offerings
Learn about AdBar, AdCap, and AdTray formats
See how GeoQuest Targeting complements grocery placements

What Are Some Examples of Out-of-Home Advertising?