What does RMG Advertising do?

RMG Advertising helps businesses improve ROI with precision targeting and data-driven insights. We specialize in GeoQuest Targeting (location intelligence), Predictive Targeting (AI-powered advertising), and in-store advertising like AdBar to reduce wasted ad spend and deliver measurable outcomes.

How does GeoQuest Targeting work?

GeoQuest Targeting uses permission-based location intelligence to understand real-world movement, such as store visits and event attendance. We transform these signals into accurate custom audiences so brands can reach people based on where they actually go, online or offline.

What is Predictive Targeting?

Predictive Targeting uses machine learning to score each ad opportunity for the likelihood of a desired action, before the ad is shown. It evaluates hundreds of real-time signals to reach the right person at the right time with minimal waste.

How is RMG different from Google or Meta advertising?

Platforms like Google and Meta limit audience transparency. RMG builds high-quality audiences from real-world behavior and custom predictive models that can be activated across many channels, so you keep control of targeting quality and measurement.

What industries do you serve?

We serve Travel & Tourism, Retail & CPG, Automotive, Healthcare, Finance, Professional Services, iGaming and Entertainment, among others—any organization seeking better advertising efficiency and measurable outcomes.

What’s the minimum campaign size?

Typical minimums: GeoQuest Targeting from around $10,000; Predictive Targeting from around $25,000 for standard campaigns (rich media often higher). Many clients invest $50,000–$100,000 per campaign depending on scope and creative.

How do you measure ROI?

We go beyond clicks with foot-traffic attribution, engagement metrics, and conversion analysis to connect advertising exposure to real business outcomes, online and offline.

How does your advertising protect privacy?

Our solutions are privacy-first and comply with regulations like GDPR and CCPA. We use permission-based, anonymized data and never rely on personally identifiable information.

Do you integrate with my existing marketing tools?

Yes. Our custom audiences and insights can be activated in Google DV360, Meta, LinkedIn, programmatic DSPs, Connected TV, and other channels for omnichannel campaigns.

Can you give an example of your results?

Examples include driving over 150,000 attraction visits in four months for a destination campaign, achieving 4x more efficient booking costs for a major airline, and 68% ad recall for in-store AdBar placements.

How do I get started with RMG Advertising?

Visit our Contact page to book a discovery call. We’ll review goals, recommend an approach, and provide a tailored proposal.

What Is Digital-Out-of-Home Advertising?

Q: What is digital-out-of-home advertising?

Digital-out-of-home advertising uses digital screens in public or commercial spaces to deliver dynamic advertising messages.

Digital-out-of-home advertising, often called DOOH, refers to digital screens that display advertising messages in public and retail environments. DOOH combines the impact of traditional out-of-home with the flexibility of digital media. It allows advertisers to update creative quickly, target specific times of day, and reach consumers during daily routines.

This article explains what DOOH means, how it works, and where advertisers use it.

DOOH Advertising Defined

DOOH advertising uses screens to deliver digital content. These screens appear in locations where people gather, commute, shop, or wait. Common placements include malls, transit stations, grocery stores, office towers, and airports.

DOOH functions like a digital extension of classic OOH formats. The key difference is that advertisers can update content faster and use more dynamic visuals.

Where DOOH Screens Appear

DOOH screens appear in many environments:

Grocery stores
Shopping malls
Transit shelters
Highways and major intersections
Office buildings
Elevators
Gyms
Airports

Each environment offers unique audience patterns and dwell times. For example, grocery DOOH reaches shoppers at key decision moments.

How DOOH Enhances Advertising

DOOH helps brands:

Display dynamic creative
Update campaigns in real time
Target dayparts
Match messaging to weather, events, or promotions
Increase campaign flexibility

According to the Out of Home Advertising Association of America (OAAA), DOOH is one of the fastest-growing segments of the OOH market.*

Types of DOOH Formats

Common DOOH formats include:

Large-Format Digital Billboards

Bright, screen-based placements on highways and busy roads.

Indoor Digital Screens

Screens placed in malls, grocery stores, gyms, and office towers.

Transit DOOH

Screens in buses, trains, platforms, and transit shelters.

Grocery DOOH

In-store screens positioned near checkout or high-traffic areas. These screens often complement RMG Advertising’s AdBar, AdCap, and AdTray formats.

Why Brands Use DOOH

DOOH is popular because it offers:

Broad reach
Strong visual impact
Flexible scheduling
High recall
Compatibility with digital campaigns

It supports upper and mid-funnel goals and works well with mobile and programmatic tactics.

Internal Links

Explore RMG Advertising’s grocery media solutions
Learn how AdBar, AdCap, and AdTray support real-world visibility
Review GeoQuest Targeting for location-driven audience targeting

What Is Digital-Out-of-Home Advertising?