What does RMG Advertising do?

RMG Advertising helps businesses improve ROI with precision targeting and data-driven insights. We specialize in GeoQuest Targeting (location intelligence), Predictive Targeting (AI-powered advertising), and in-store advertising like AdBar to reduce wasted ad spend and deliver measurable outcomes.

How does GeoQuest Targeting work?

GeoQuest Targeting uses permission-based location intelligence to understand real-world movement, such as store visits and event attendance. We transform these signals into accurate custom audiences so brands can reach people based on where they actually go, online or offline.

What is Predictive Targeting?

Predictive Targeting uses machine learning to score each ad opportunity for the likelihood of a desired action, before the ad is shown. It evaluates hundreds of real-time signals to reach the right person at the right time with minimal waste.

How is RMG different from Google or Meta advertising?

Platforms like Google and Meta limit audience transparency. RMG builds high-quality audiences from real-world behavior and custom predictive models that can be activated across many channels, so you keep control of targeting quality and measurement.

What industries do you serve?

We serve Travel & Tourism, Retail & CPG, Automotive, Healthcare, Finance, Professional Services, iGaming and Entertainment, among others—any organization seeking better advertising efficiency and measurable outcomes.

What’s the minimum campaign size?

Typical minimums: GeoQuest Targeting from around $10,000; Predictive Targeting from around $25,000 for standard campaigns (rich media often higher). Many clients invest $50,000–$100,000 per campaign depending on scope and creative.

How do you measure ROI?

We go beyond clicks with foot-traffic attribution, engagement metrics, and conversion analysis to connect advertising exposure to real business outcomes, online and offline.

How does your advertising protect privacy?

Our solutions are privacy-first and comply with regulations like GDPR and CCPA. We use permission-based, anonymized data and never rely on personally identifiable information.

Do you integrate with my existing marketing tools?

Yes. Our custom audiences and insights can be activated in Google DV360, Meta, LinkedIn, programmatic DSPs, Connected TV, and other channels for omnichannel campaigns.

Can you give an example of your results?

Examples include driving over 150,000 attraction visits in four months for a destination campaign, achieving 4x more efficient booking costs for a major airline, and 68% ad recall for in-store AdBar placements.

How do I get started with RMG Advertising?

Visit our Contact page to book a discovery call. We’ll review goals, recommend an approach, and provide a tailored proposal.

Location-Based Marketing: Reaching Customers on the Go

Why It’s Important to Use Location Based Marketing

Foot Traffic Increases

When your customers are nearby, and you extend an attractive offer that is time sensitive the conversion rate rises dramatically. By implementing location-based triggers, you will see foot traffic significantly increase.

Drive Customers Away From The Competition With Attractive Offers

The benefit that comes with this form of audience targeting is two-fold: On the one hand, you increase foot traffic into your retail business. This also means they are not buying products from the competition.

So, make the most out of this differentiating factor and give customers more reasons (offers) to come back for more!

User Experience Improves

User experience is the way the consumer feels from the moment they click on your ad, to the moment they purchase the product. It also goes even further, since aftermarket customer service is an integral part of great user experience. This is especially true with long-life products and complex electronics.

Sometimes also labeled as UX, a heightened sense of user experience from the customer ostensibly enhances the chances of customer retention and brand loyalty. Simply stated, happy clients are repeat clients.

Adjusted Ads at the Order of the Day

The benefits of location-based marketing are not only restricted to the clients’ geographical positioning. With data-driven information, you can also accurately determine the best time of the day for ad engagement to maximize returns.

With all these sources of information, you get to finely attune your ads to get more click-throughs and interested people in what your retail business has for them.

How the Different Forms of Location Targeting Work

Geofencing

With geofencing, the portable devices clients carry create an imaginary fence with GPS coordinates. When it is crossed, they become potential prospects for your ads. So, if you want to push your product forward to nearby customers, or make your retail store known, geofencing is one of the best routes to pick.

The additional positive side-effect of geofencing is that the increased engagement coupled with other variables keeps customers closer to you than to the competition.

Geo-targeting

With geo-targeting, determining the accurate position of users—that is, possible clients—becomes much easier. For instance, if you sell a product or service that relies heavily on location, say a hair salon, you can carefully confect ads that exploit this attribute, and send special offers to those that go to your salon within a specified time limit. Geo-targeting facilitates this.

Location Based Marketing Is Everything

Location-based marketing is an art. It combines the best available technology with marketing campaigns that increase loyalty and conversion rates. RMG Advertising makes it happen.

The Power of Location Based Marketing: Reaching Customers on the Go