What if you could make audience targeting so simple, intuitive, and effective that your clients feel as if the ad had been specifically created for them? Have you ever received an advertisement and you swear someone was listening to you because its so accurate? That’s typically predictive marketing at work. Many large corporations have been using this method for years to great success that’s earned them billions.
Microsoft Is Already Offering It and Setting the Bar High
When you think of high tech and the pinnacle of computational prowess, Microsoft usually springs to mind as one of the leaders in the industry. From avant-garde operating systems to cloud computing, they have always been the pioneers of everything related to technology.
Now that data, IT devices, and marketing are all working together, Microsoft has included a notable feature to their AI repertoire: Predictive Targeting. Microsoft is now extending these AI services to everyone who is aiming to provide added value with their advertisements.
How Does Audience Targeting Work?
These are some of the amazing features that they currently have in Microsoft Audience Ads, their own marketing API:
- In-Market Audiences: You can adjust search parameters for those who are actively on the lookout for products or services and are considering buying something like what you have
- Re-Marketing: If you want to run old ads to people who have interacted with your website previously, you can now do it too
- Dynamic Marketing: Provided the nature of your services is in constant change and evolution, this feature will adapt well to your needs
- Similar Audiences: More often than not, a unique approach is what characterizes audience targeting. However, you may stumble upon the occasional situation where two different markets share similarities. You can enable this feature if this situation resonates with you
- Customer Match: When there’s a client profile you just can’t let go of, you can adjust the settings to cater to this type of client
- LinkedIn Profile Targeting: This one is especially useful for those in HR, or those whose customer acquisition processes depend on LinkedIn in one way or another. LinkedIn profile targeting is now within the realm of possibilities with this great tool
- Custom Audiences: With this feature, you now have this form of re-marketing at your disposal, which consists of creating lists of personal customer data to craft more detailed user groups, acting as a filter of those audiences you intend to reach in a more precise way
- Custom Combination Lists: If you already have a couple of lists that share commonalities and want to bind them together, you can do so with this functionality
- Age and Gender Targeting: Many markets rely heavily on age and gender segmentation, so the Microsoft API now does the dirty work for you
Become the Industry Standard in no Time
Given that Microsoft is putting in hard work to deliver customized marketing solutions, it’s advisable to follow some of their recommendations:
- Use error-free, concise ad copy
- Prioritize positive user experience on all of your landing pages
- Enable the enhanced CPC (Cost Per Click) mode
- Try out different marketing campaigns, measure their results, and adjust where needed
Conclusion
Regardless of what platform you are utilizing there are many methods available today to take advantage of Audience Targeting. Wether its through intuitive API’s, proprietary functions or ad platform features there are endless opportunities to incorporate such methods with the latest technology to increase conversions. If you have more questions than answers and would like to learn what enhanced audience targeting can do for your business, Contact Us to schedule a discovery call.