E-commerce companies like Amazon, Alibaba, and eBay all have massive budgets, and technical experts to run their ad campaigns. To them the sky’s the limit. But what about a typical medium-sized retailer who’s resources are limited? In this race for our attention, location targeting can produce positive ROI, levelling the playing field.
If your reading this thinking: “How can I pull this off?” the answer is simple. All you need is a website, newsletter, app, or loyalty program. Basically any communication that doesn’t require a phone number. With any of these methods you can make location targeting work for your brand.
What Is Location Targeting?
Location targeting is placing ads in specific geographic areas that yield the best results. This could include everyone on your email newsletter receiving a special discount code if they pass within 2KMs of your location. It doesn’t include unsolicited phone calls or texts to strangers because that requires access to a phone network carrier. You must have a means of communication with the audience already established to send them this type of offer.
With the aid of technology that encompasses APIs to IP addresses, you can now freely choose to whom you want to show your ads while being able to refine the scope as desired.
Given that retail stores are usually niches that cater to specific audience targets, your best bet is to do your due diligence and strategically place those ads in your areas of interest that are bound to give you the best ROI. Or even better, get the best in the business to do it for you.
What Are the Advantages of Location Targeting?
If you run a brick and mortar location that relies on foot traffic here are some advantages of location targeting:
- No need for cold calling or time-wasting methods. Your ads will be shown to people whose consumption preferences are strictly aligned with what your business has to offer
- You can control the reach of your ads much more efficiently. With our sophisticated techniques like geofencing you can edit the scope to get more potential interested clients, click-through rates, and sales
- You save money. No more launching poorly crafted campaigns that get you nowhere in terms of sales
- You get to provide a heightened user experience by giving your clients exactly what they are looking for
How Can You Apply These Tactics With Your Retail Store?
By making data-driven decisions you can determine the client profile that wants what your retail store has. With location targeting, you just do a much better job at weeding out useless leads and attracting customers.
RMG Advertising provides top-notch geofencing results while complying with the highest safety standards such as GDPR, which means that everyone’s data is safe.