RMG Advertising

So you’ve developed a new marketing campaign, implemented it and are seeing some impact. But are you getting the return on investment (ROI) you want? Let’s be honest; increasing ROI can feel like a game of whack-a-mole. You implement marketing strategies, see a positive impact for a little while, and then watch as it slowly fades away. You need to maximize your Marketing campaign ROI!

How do you increase your ROI from your marketing campaigns so that they keep paying off in the long run?

Read on to learn more.

 

Set Clear KPIs Before You Start

Before you create a marketing campaign, and in order to maximize your marketing campaign ROI, you need to set clear KPIs (key performance indicators). The easiest way to do this is to ask yourself:

– What do I want from this campaign?

– What do you want your audience to do after seeing your marketing campaign?

– How do you want them to feel?

– Will your campaign lead to more sales?

– Will it increase subscription rates?

– Will it improve brand sentiment?

 

Ensure Your Campaign Is Targeted

Getting your targeting right cannot be stressed enough when it comes to increasing your ROI. Why? Because a campaign that isn’t targeted isn’t effective.

You know you’ve effectively targeted your campaign when: Your ad is displayed to the right people (people who are likely to be interested in your product/service). You are reaching the right levels of engagement with your audience (for example, getting clicks, shares, or social interactions).

 

Track the Right Metrics

Once you’ve ensured your campaign is targeted, the next step is to track the right metrics. The metrics you track can vary depending on the type of campaign you’re running. But whatever metrics you track, it’s important to track the right ones. Otherwise, you won’t be able to effectively analyze your campaign and determine what needs to be changed. For example, if you’re running a campaign that aims to increase engagement on your blog posts, you should track likes, comments, and shares.

 

Adjust Based on Data

Once your campaign has been running for a while, you’ll have access to data that can help you determine which areas need adjusting. What kind of data should you be looking at? Here are some examples:

– Which ad creatives are bringing in the best engagement?

– Which social media platforms are generating the most engagement?

– What time frames are bringing in the most engagement?

– Which demographics or devices are engaging with your campaign?

– Which call to actions are bringing in the best results?

– Where should your budget be allocated?

 

Show your ROI to Brands and Advertisers

If you’re working on a campaign for your own brand, you might be able to increase your ROI by reallocating your budget. But if you’re working on a campaign for an advertiser, you won’t have the same level of control. That said, you can increase your ROI by bringing your campaign data to the table. When you’re presenting to an advertiser, mention the following:

– What your campaign has achieved so far.

– What your data suggests would make your campaign more effective.

– How your campaign can increase the ROI of their campaign.

 

Summing up

Marketers often struggle to increase their marketing campaign ROI because they don’t set clear KPIs, fail to target their campaigns, track the wrong metrics, fail to adjust their strategies based on the data, and fail to show their ROI to brands and advertisers.

Marketing campaigns can be incredibly effective when done right. They can bring in new customers, increase sales, improve brand sentiment, and increase engagement.

You can increase your ROI from your marketing campaigns by setting clear KPIs, ensuring your campaign is targeted, tracking the right metrics, adjusting based on data, and showing your ROI to brands and advertisers.

 

RMG Advertising can help you maximize your Marketing campaign ROI with Location Based Marketing and Predictive Targeting solutions that deliver the results you want! Contact us today.