Digital Marketing Archives

Geofencing Marketing Techniques For Retailers

How Geofencing Helps Retailers Understand Their Customers

Location information has become crucial to marketing teams decision-making process. Teams can optimize their campaigns more if they know how many potential clients are in a given area. But how can retailers use this location…

Maximizing Your Marketing Potential: The Benefits of Integrating Mobile Location Data into Your Targeting Strategy

In today’s digital age, businesses are constantly searching for ways to improve their marketing strategies and reach their target audience more effectively. One method that has proven to be incredibly successful is the integration of…

How to Maximize Your Marketing Campaign ROI in 5 Simple Steps

So you’ve developed a new marketing campaign, implemented it and are seeing some impact. But are you getting the return on investment (ROI) you want? Let’s be honest; increasing ROI can feel like a game…

5 Ways To Improve Your Campaign Targeting

According to AdAge, 84% of marketers say that targeting the right audience is challenging. Even with all the different tools available in today’s digital world, finding the right people to target still isn’t easy. These…