Digital and print placements across grocery store checkouts, convenience locations, and Canada’s largest elevator network. Designed to amplify your digital campaigns by an average of 23%, reaching even further.
Digital + Print Placements
Buildings & Locations
Weekly
Impressions
Markets Across North America
Of Canadians Notice OOH Advertising
Nearly 40% of North American internet users actively use ad blockers.
74% of common platform ads are never seen. Streaming services are increasingly ad-free.
Out-of-Home advertising is one of the last formats that can’t be blocked, skipped, or scrolled past.
OOH exists in the physical world. There's no ad blocker for a grocery checkout, no skip button on an elevator screen. 82% of Canadians pay attention to OOH advertising — more than TV (77%), radio (67%), social media (63%), or mobile apps (53%).
Every digital-only campaign leaves part of its audience unreachable. Adding OOH to a mobile campaign increases Canadian audience reach by an average of 33 percentage points. For social, 23pp. For search, 28pp. That gap can't be closed with more digital spend — it's a different audience in a different environment.
74% of Canadians pay attention to both OOH and online advertising. A consumer who sees an OOH placement arrives at the digital ad already primed — the physical impression improves the performance of every subsequent touchpoint across search, social, and display.
RMG's GeoQuest platform wraps every OOH placement with location intelligence — identifying the devices exposed to each physical ad and tracking their subsequent behaviour: location visits, digital engagement, and campaign lift. Physical advertising, digital-grade accountability.
Premium digital screens placements with dynamic creative, real-time activation, and
GeoQuest attribution that transforms physical impressions into measurable outcomes.
RMG’s Expanded OOH Network spans grocery store checkouts, convenience locations, residential, and commercial buildings across North America, reaching your audience in the physical environments where digital advertising can’t follow. Every format connects to the same GeoQuest data layer, so physical impressions can become measurable outcomes.
Digital screens inside elevators across residential, office, healthcare, retail, and hospitality buildings. Riders average 4 trips per day, creating compounding frequency in a distraction-free environment without adblockers.
High-visibility placements in retail and neighbourhood environments that deliver repeated exposure and connect with consumers when they’re most receptive to buying.
Digital screens inside commercial buildings, government registries, and professional facilities. Audiences spend up to 30 minutes in these environments — generating repeated, high-frequency exposure across each visit.
AdBar, AdTray, and AdCap are three formats that work together to own the entire checkout lane — from the moment a shopper unloads their cart to the second before they pay. Placed across high-traffic grocery stores in Canada, they put your brand at the point of purchase decision, with 68% average ad recall, placing it among the highest of any OOH format.
The one physical object every customer handles before they pay. AdBar lands your message directly in the shopper’s hand at the point of purchase.
Stores in Canada
Ad Placements
Ad Recall
Dwell Time
Outdoor advertising in premium static posters in high traffic convenience locations across Canada. Reach your audience in their daily commute or shopping trips, with no competing feeds.
Physical placements in high-traffic retail and neighbourhood environments. High-visibility formats designed for repeated
exposure at the moment that matters most — when your customer is deciding what to buy.
AdBar, AdTray, and AdCap work together to own the entire checkout lane — from the moment a shopper unloads their cart to the second before they pay. Placed across high-traffic grocery stores in Canada with 68% average ad recall — among the highest of any OOH format.
stores in canada
ad placement
ad recall
Outdoor advertising in premium static posters in high-traffic convenience locations across Canada. Reach your audience in their daily commute or shopping trips, with no competing feeds.
exterior posters
in-store screens
daily exterior impressions
RMG manages strategy, format selection, creative guidance,
network booking, measurement, and reporting across the
full campaign. One brief. One partner. One dashboard.
We start with your audience — who they are, where they live, work, shop, and commute. We map your campaign objectives to the formats and environments that reach them most effectively.
We select the right mix of OOH formats and placements from across the network — elevator, grocery, convenience, or building DOOH — based on your audience, geography, and goals. You get a clear plan before anything goes live.
Our team provides creative specifications and adaptation guidance for each format. Programmatic DOOH campaigns go live in 5–7 business days. Print placements are scheduled against confirmed production timelines.
Every campaign is tracked. DOOH placements are measured through verified attention data (AVA and PerView for elevator), impression delivery, and GeoQuest attribution connecting physical impressions to real-world behaviour and digital engagement.
We report performance against benchmarks, identify the formats and placements driving the strongest results, and use those insights to optimise future campaigns. OOH compounds — every campaign builds on the last.
RMG’s Expanded OOH Network puts your brand in the physical environments
your campaigns are currently missing — with GeoQuest attribution
connecting every impression back to measurable behaviour.
One brief. One partner. One dashboard.
Let’s put your brand in the right place, at the right time.
Out-of-Home (OOH) advertising refers to any advertising that reaches people outside of their homes — in public spaces, retail environments, transit, and buildings. OOH includes both print formats (posters, banners, checkout dividers) and Digital Out-of-Home (DOOH) formats (digital screens in elevators, buildings, and retail locations). Unlike digital advertising, OOH cannot be blocked, skipped, or ignored — it exists in the physical spaces where people live, work, shop, and commute.
RMG Advertising’s Expanded OOH Network offers four formats across two channels. In Digital Out-of-Home: High Impact Elevator Advertising (5,900+ screens across 139+ North American cities, powered by Vertical Impression) and Convenience Store In-Store DOOH (3,600 digital screens across Canada). In Print Out-of-Home: AdBar — Geo-Precise Local Advertising (checkout dividers physically handled by every customer at grocery checkout, 68% ad recall) and AdTray & AdCap Grocery Advertising (checkout belt tray and end-cap placements for full checkout lane coverage). All formats connect to RMG’s GeoQuest location intelligence for audience targeting and post-campaign attribution.
Digital-only campaigns are limited to reaching people when they are actively using a screen they chose to be on. OOH advertising reaches the same audiences in the physical environments they move through every day — grocery checkouts, elevator rides, neighbourhood corners, and building lobbies. Research by COMMB (June 2023, n=1,521 Canadians 18+) shows that adding OOH to a mobile campaign increases Canadian audience reach by an average of 33 percentage points. For social media campaigns, the gap is 23pp; for search campaigns, 28pp. This gap cannot be closed with additional digital spend.
RMG measures OOH campaigns through two complementary systems. On-screen measurement: Vertical Impression’s Anonymous Video Analytics (AVA) technology uses patented AI-camera systems to measure active audience attention to the millisecond — including attention duration and demographic engagement — with zero personal data collected. External verification is provided through PerView, an independent measurement methodology. Behavioural attribution: RMG’s GeoQuest platform creates a precision polygon around each OOH placement, identifies mobile devices that were in the vicinity during the campaign, and tracks their subsequent behaviour — including location visits, digital engagement, and campaign lift — reported in a standard digital attribution format.
Yes. RMG’s Digital OOH formats — including Elevator Advertising, Convenience Store in-store screens, and Building DOOH — are available programmatically through direct campaigns, open exchange, and private marketplaces (PMPs). Elevator Advertising integrates with major programmatic DOOH platforms including Vistar, Place Exchange, Broadsign, and Hivestack. Programmatic DOOH campaigns can launch in 5–7 business days, with creative updated dynamically by daypart, weather trigger, or real-time inventory signal.
RMG’s OOH Network is well-suited to: home service businesses (HVAC, renovation, home builders) reaching residential audiences through grocery checkout and elevator placements in the buildings where their customers live; professional services (law, real estate, financial) reaching office building and residential tower audiences through elevator advertising; national retail and consumer brands seeking multi-environment grocery and DOOH coverage; and automotive brands (proven by a 24.5x ROAS elevator campaign for an Edmonton automotive retailer). Grocery formats — AdBar, AdTray, and AdCap — are particularly strong for local service businesses targeting defined trade areas. Elevator Advertising is recommended for brands operating across multiple cities or targeting high-consideration purchase audiences.
RMG’s GeoQuest platform creates a direct connection between physical OOH placements and digital campaign outcomes. For every OOH placement, GeoQuest draws a precision boundary around the ad location and identifies the mobile devices within it during the campaign — the audience most likely to have been exposed to the impression. Those devices are then tracked for subsequent behaviour: did they visit the advertiser’s location? A competitor’s? Did they engage with digital properties? Results are delivered in a campaign lift report consistent with standard digital reporting. Additionally, exposed audiences can be retargeted across mobile and digital channels — extending the reach of the physical impression into the digital funnel.
Programmatic DOOH campaigns — including Elevator Advertising, Convenience Store in-store screens, and Building DOOH — can go live within 5–7 business days from brief to launch. Creative can be updated dynamically without production delays. Print OOH formats (Grocery and Convenience Store exterior) are subject to print production timelines and placement scheduling, which RMG coordinates end-to-end. RMG recommends 2–3 weeks from brief to launch for print campaigns to ensure optimal placement selection and production quality