A cutting-edge location-based advertising solution that lets you connect with your most valuable audiences using real-life behaviour insights. In partnership with Azira, we help you achieve extraordinary results like these:
GeoQuest Targeting is a location-based advertising solution using polygoning—precise geofencing technology to collect and analyze real-life movement data from mobile devices. This enables businesses to target customers based on actual movements and preferences, creating a more accurate and effective marketing strategy.
GeoQuest Targeting ensures your ads reach and resonate with your target audience, delivering a 7X higher click-through rate with precise, attention-grabbing, location-based ads.
GeoQuest Targeting helps you identify and engage users who visit competitors, giving you the chance to capture market share with tailored offers and compelling messages.
GeoQuest Targeting drives more visitors to your business while providing clear data on where they came from, when they arrived, which campaign attracted them, and how far they’re willing to travel.
Delivering hyper-targeted messages based on real-life data allows you to create personalized campaigns that resonate with your audience and drive better results by meeting their specific needs.
By targeting users based on their real-world behaviour and interests, GeoQuest Targeting drives more qualified traffic to your business, resulting in higher sales and revenue.
Gain a deep understanding of your customers by analyzing location data to see where they go, what they do, and what interests them, ensuring your campaigns reach the right people.
Track in-store visits by using foot traffic reports to connect ad exposure to physical locations, providing a clear understanding of your campaign’s impact and accurately measure ROI.
GeoQuest Targeting ensures your ads reach and resonate with your target audience, delivering a 7X higher click-through rate with precise, attention-grabbing, location-based ads.
GeoQuest Targeting helps you identify and engage users who visit competitors, giving you the chance to capture market share with tailored offers and compelling messages.
GeoQuest Targeting drives more qualified visitors to your business, converting foot traffic into sales. By pinpointing users based on their real-world activities, you attract high-intent customers, boosting revenue and in-store visits.
Gain a deep understanding of your customers by analyzing location data to see where they go, what they do, which campaign attracted them, and how far they’re willing to travel to your business.
Delivering hyper-targeted messages based on real-life data allows you to create personalized campaigns that resonate with your audience and drive better results by meeting their specific needs.
Track in-store visits by using foot traffic reports to connect ad exposure to physical locations, providing a clear understanding of your campaign’s impact and accurately measure ROI.
GeoQuest Targeting uses polygoning technology, an advanced form of geofencing, to gather data on mobile users' movements, interests, and preferences from the past two to four years. With access to data from over 230 million unique devices across North America, it provides deep insights into consumer behaviour.
Understanding your customers is key to successful marketing. GeoQuest Targeting allows you to analyze robust data to truly comprehend your customers' real-world behaviour. By examining where they go, what they do, and their preferences, you can define your ideal target audience and predict their purchase intent.
GeoQuest Targeting helps you reach high-conversion potential prospects, find and engage with your competitors' customers, and develop new look-alike audiences for your campaigns. By targeting users who are already interested in your industry or have shown a propensity to purchase similar products, you improve your campaign performance.
Real-life location and behaviour data for precise targeting reduces wasted impressions and increases sales conversions. We ensure that your ads are seen by the right people, at the right time, in the right place.
Location intelligence collects geographic data from mobile devices to reveal who visits your business, competitors, and key locations. This data provides insight into where your audience lives, shops, and spends time, helping you identify target profiles and deliver relevant ads to potential customers.
Target individuals based on location
For example, a hearing aid provider can offer discounts to those who visit pharmacies on senior discount days.
Customer Engagement
Personalized messages create stronger emotional connections with your brand and increase engagement.
Measurement
Track campaign performance by linking digital ads to in-store visits, revealing which messages drive foot traffic.
Polygoning vs. Geofencing
Polygoning offers far greater precision than traditional geofencing, accurate to within one meter of a location’s boundaries. This is essential for businesses needing precise targeting. Our lookback window retrieves data from up to four years ago, though most businesses focus on the last two years. This historical data provides valuable insights for precise targeting.
Data Collection with Privacy Compliance
GeoQuest Targeting uses data from Near (formerly UberMedia), a leader in the field. The data is aggregated and de-identified, fully compliant with GDPR and CCPA regulations, and certified by an independent third party.
For more details on how we handle data privacy, visit Near’s Privacy Policies and see our data privacy standards here.
Integrate Custom Audiences
GeoQuest Targeting allows you to create custom audiences by pulling unique mobile devices seen at locations of interest and uploading them to other paid channels. This supports an integrated omni-channel marketing approach, ensuring that your marketing efforts are cohesive and consistent across all platforms.
Cross-Device Bridging
With cross-device bridging, you can continue delivering ads to unique mobile users seen at specific locations of interest even when they are at home. By bridging the gap between devices connected to the same IP address, you can maintain engagement with your audience across multiple devices and touchpoints.
GeoQuest Targeting has helped numerous clients achieve remarkable results. Here are a few success stories:
Achieved a 7X higher CTR compared to the industry average, significantly boosting online engagement and sales.
Increased event attendance by 30% year-over-year by using targeted messaging to reach potential attendees.
Outperformed competitors with a 25% higher CTR by targeting competitor audiences with compelling offers.
These success stories demonstrate the power of GeoQuest Targeting in driving real business results. Our clients have seen significant improvements in their marketing performance, thanks to our advanced location intelligence and targeting capabilities.
Ready to transform your marketing with precision location-based targeting? Contact us today to learn more about GeoQuest Targeting and how it can supercharge your next advertising campaign. Whether you’re looking to boost event attendance, increase online engagement, or outperform your competitors, GeoQuest Targeting has the tools and insights you need to succeed.