What does RMG Advertising do?

RMG Advertising helps businesses improve ROI with precision targeting and data-driven insights. We specialize in GeoQuest Targeting (location intelligence), Predictive Targeting (AI-powered advertising), and in-store advertising like AdBar to reduce wasted ad spend and deliver measurable outcomes.

How does GeoQuest Targeting work?

GeoQuest Targeting uses permission-based location intelligence to understand real-world movement, such as store visits and event attendance. We transform these signals into accurate custom audiences so brands can reach people based on where they actually go, online or offline.

What is Predictive Targeting?

Predictive Targeting uses machine learning to score each ad opportunity for the likelihood of a desired action, before the ad is shown. It evaluates hundreds of real-time signals to reach the right person at the right time with minimal waste.

How is RMG different from Google or Meta advertising?

Platforms like Google and Meta limit audience transparency. RMG builds high-quality audiences from real-world behavior and custom predictive models that can be activated across many channels, so you keep control of targeting quality and measurement.

What industries do you serve?

We serve Travel & Tourism, Retail & CPG, Automotive, Healthcare, Finance, Professional Services, iGaming and Entertainment, among others—any organization seeking better advertising efficiency and measurable outcomes.

What’s the minimum campaign size?

Typical minimums: GeoQuest Targeting from around $10,000; Predictive Targeting from around $25,000 for standard campaigns (rich media often higher). Many clients invest $50,000–$100,000 per campaign depending on scope and creative.

How do you measure ROI?

We go beyond clicks with foot-traffic attribution, engagement metrics, and conversion analysis to connect advertising exposure to real business outcomes, online and offline.

How does your advertising protect privacy?

Our solutions are privacy-first and comply with regulations like GDPR and CCPA. We use permission-based, anonymized data and never rely on personally identifiable information.

Do you integrate with my existing marketing tools?

Yes. Our custom audiences and insights can be activated in Google DV360, Meta, LinkedIn, programmatic DSPs, Connected TV, and other channels for omnichannel campaigns.

Can you give an example of your results?

Examples include driving over 150,000 attraction visits in four months for a destination campaign, achieving 4x more efficient booking costs for a major airline, and 68% ad recall for in-store AdBar placements.

How do I get started with RMG Advertising?

Visit our Contact page to book a discovery call. We’ll review goals, recommend an approach, and provide a tailored proposal.

How Do I Advertise on CTV (Connected TV)?

Advertising on Connected TV, or CTV, allows brands to deliver high-quality video ads through streaming services on smart televisions and streaming devices. CTV advertising combines strong attention with precise digital targeting. It reaches viewers who stream content instead of watching traditional cable.

This article explains how to advertise on CTV and how RMG Advertising’s Predictive Targeting enhances performance.

Step 1: Define Your CTV Advertising Goal

Start by choosing a clear goal. Common goals include:

Brand awareness
Website traffic
Online sales
Lead generation
App installs

Your goal shapes your budget, targeting, and creative.

Step 2: Choose Your Buying Method

Advertisers buy CTV inventory in two ways.

Programmatic Buying

Programmatic buying uses automated systems to purchase CTV inventory across many apps and streaming platforms. Programmatic buying offers:

Flexible budgets
Real-time optimisation
Broad inventory access
Data-driven targeting

RMG Advertising activates CTV through programmatic channels for efficient reach.

Direct Buying

Direct buying secures inventory from a single publisher such as:

Roku
YouTube
Amazon Freevee
Samsung TV Plus

This method works when brands want placements within specific apps or channels.

Step 3: Use Predictive Targeting to Optimise CTV Delivery

RMG Advertising’s Predictive Targeting enhances CTV performance by using machine learning to evaluate more than two hundred real-time signals for every impression. These signals include:

Device behaviour
Viewing patterns
Content category
Time of day
Household tendencies
Contextual cues

Each impression receives a predictive score based on the likelihood of driving the desired outcome. Only the highest-value impressions are purchased. This improves:

Precision
Efficiency
Completion rates
Delivery quality
Budget allocation

Predictive Targeting updates these scores in real time, which helps campaigns adapt to shifting viewing habits.

This approach lets advertisers combine TV-quality storytelling with machine-learning accuracy.

Step 4: Prepare Your Video Creative

CTV supports 15-second and 30-second video ads. Strong creative includes:

Clear branding early
A simple message
Clean visuals
A clear call to action

According to the Interactive Advertising Bureau (IAB), short video assets often increase completion rates on streaming devices.*

Step 5: Set Your Budget and Strategy

CTV uses cost-per-thousand impression pricing. Many brands start with flexible programmatic budgets and refine spending after early results. You can also adjust:

Frequency caps
App-level delivery
Household reach

Step 6: Launch and Optimise Your Campaign

Once you launch, monitor performance indicators such as:

Completion rate
Reach
Frequency
Cost efficiency
App-level delivery

Predictive Targeting adjusts delivery in real time to improve outcomes.

Step 7: Combine CTV With Other Channels

CTV works well with other media formats such as:

Digital video
Mobile display
Audio
In-grocery media like AdBar, AdCap, and AdTray
Real-world targeting through GeoQuest Targeting

This sequence reinforces messaging on and off the screen.

Internal Links

Review Predictive Targeting for CTV optimisation
Explore programmatic advertising solutions
See how AdBar, AdCap, and AdTray extend reach in grocery environments

How Do I Advertise on CTV (Connected TV)?