What does RMG Advertising do?

RMG Advertising helps businesses improve ROI with precision targeting and data-driven insights. We specialize in GeoQuest Targeting (location intelligence), Predictive Targeting (AI-powered advertising), and in-store advertising like AdBar to reduce wasted ad spend and deliver measurable outcomes.

How does GeoQuest Targeting work?

GeoQuest Targeting uses permission-based location intelligence to understand real-world movement, such as store visits and event attendance. We transform these signals into accurate custom audiences so brands can reach people based on where they actually go, online or offline.

What is Predictive Targeting?

Predictive Targeting uses machine learning to score each ad opportunity for the likelihood of a desired action, before the ad is shown. It evaluates hundreds of real-time signals to reach the right person at the right time with minimal waste.

How is RMG different from Google or Meta advertising?

Platforms like Google and Meta limit audience transparency. RMG builds high-quality audiences from real-world behavior and custom predictive models that can be activated across many channels, so you keep control of targeting quality and measurement.

What industries do you serve?

We serve Travel & Tourism, Retail & CPG, Automotive, Healthcare, Finance, Professional Services, iGaming and Entertainment, among others—any organization seeking better advertising efficiency and measurable outcomes.

What’s the minimum campaign size?

Typical minimums: GeoQuest Targeting from around $10,000; Predictive Targeting from around $25,000 for standard campaigns (rich media often higher). Many clients invest $50,000–$100,000 per campaign depending on scope and creative.

How do you measure ROI?

We go beyond clicks with foot-traffic attribution, engagement metrics, and conversion analysis to connect advertising exposure to real business outcomes, online and offline.

How does your advertising protect privacy?

Our solutions are privacy-first and comply with regulations like GDPR and CCPA. We use permission-based, anonymized data and never rely on personally identifiable information.

Do you integrate with my existing marketing tools?

Yes. Our custom audiences and insights can be activated in Google DV360, Meta, LinkedIn, programmatic DSPs, Connected TV, and other channels for omnichannel campaigns.

Can you give an example of your results?

Examples include driving over 150,000 attraction visits in four months for a destination campaign, achieving 4x more efficient booking costs for a major airline, and 68% ad recall for in-store AdBar placements.

How do I get started with RMG Advertising?

Visit our Contact page to book a discovery call. We’ll review goals, recommend an approach, and provide a tailored proposal.

What Is Connected TV in Advertising?

Q: What is Connected TV in advertising?

Connected TV in advertising refers to digital video ads displayed on internet-enabled televisions that stream content through apps or devices.

Connected TV, known as CTV, refers to any television connected to the internet that can stream digital content. In advertising, CTV allows brands to deliver video ads within streaming apps and on-demand programming. It combines television-style storytelling with digital targeting.

This article explains what Connected TV means in an advertising context and why it is now a core part of digital media plans.

CTV Defined for Advertisers

CTV describes smart TVs and streaming devices that access content through internet connections. Examples include Roku, Amazon Fire TV, Apple TV, Samsung Tizen, LG WebOS, and gaming consoles.

CTV ads appear before, during, or after streamed content. They deliver the look and feel of traditional TV ads but rely on digital technology.

Why Advertisers Use CTV

CTV provides several important advantages:

High-quality video format
Non-skippable placements
Programmatic buying options
Improved frequency control
More precise targeting
Strong measurement options

Brands gain the storytelling power of television with the flexibility of digital buying.

Where CTV Ads Appear

CTV ads appear within:

Streaming apps
On-demand TV platforms
Ad-supported video-on-demand services
News and entertainment apps
Sports and event streaming apps

Each platform offers different audience segments and content themes.

CTV vs Traditional TV

CTV differs from broadcast TV in several ways:

Uses digital delivery
Uses real-time data for targeting
Allows flexible buying
Works across many apps rather than fixed channels

This flexibility attracts advertisers looking for efficient reach.

CTV and Generational Viewing Shifts

Viewers continue to shift toward streaming. Younger audiences, in particular, consume more content through connected devices than through cable. This shift increases the value of CTV in advertising plans, delivering an attributable brand engagement.

Internal Links

Explore digital video advertising solutions
Learn how programmatic delivery supports CTV
Review Predictive Targeting for real-time signal analysis

What Is Connected TV in Advertising?