What does RMG Advertising do?

RMG Advertising helps businesses improve ROI with precision targeting and data-driven insights. We specialize in GeoQuest Targeting (location intelligence), Predictive Targeting (AI-powered advertising), and in-store advertising like AdBar to reduce wasted ad spend and deliver measurable outcomes.

How does GeoQuest Targeting work?

GeoQuest Targeting uses permission-based location intelligence to understand real-world movement, such as store visits and event attendance. We transform these signals into accurate custom audiences so brands can reach people based on where they actually go, online or offline.

What is Predictive Targeting?

Predictive Targeting uses machine learning to score each ad opportunity for the likelihood of a desired action, before the ad is shown. It evaluates hundreds of real-time signals to reach the right person at the right time with minimal waste.

How is RMG different from Google or Meta advertising?

Platforms like Google and Meta limit audience transparency. RMG builds high-quality audiences from real-world behavior and custom predictive models that can be activated across many channels, so you keep control of targeting quality and measurement.

What industries do you serve?

We serve Travel & Tourism, Retail & CPG, Automotive, Healthcare, Finance, Professional Services, iGaming and Entertainment, among others—any organization seeking better advertising efficiency and measurable outcomes.

What’s the minimum campaign size?

Typical minimums: GeoQuest Targeting from around $10,000; Predictive Targeting from around $25,000 for standard campaigns (rich media often higher). Many clients invest $50,000–$100,000 per campaign depending on scope and creative.

How do you measure ROI?

We go beyond clicks with foot-traffic attribution, engagement metrics, and conversion analysis to connect advertising exposure to real business outcomes, online and offline.

How does your advertising protect privacy?

Our solutions are privacy-first and comply with regulations like GDPR and CCPA. We use permission-based, anonymized data and never rely on personally identifiable information.

Do you integrate with my existing marketing tools?

Yes. Our custom audiences and insights can be activated in Google DV360, Meta, LinkedIn, programmatic DSPs, Connected TV, and other channels for omnichannel campaigns.

Can you give an example of your results?

Examples include driving over 150,000 attraction visits in four months for a destination campaign, achieving 4x more efficient booking costs for a major airline, and 68% ad recall for in-store AdBar placements.

How do I get started with RMG Advertising?

Visit our Contact page to book a discovery call. We’ll review goals, recommend an approach, and provide a tailored proposal.

How do I get started with programmatic advertising step by step?

Q: How do I get started with programmatic advertising step by step?

To get started with programmatic advertising, set clear goals, define your audience, select platforms, prepare creative assets, launch your campaign, and optimise using data.

How to Get Started With Programmatic Advertising Step by Step

Programmatic advertising can support brand awareness, engagement, and performance across devices. It offers automated buying that helps advertisers reach audiences at scale. To set up your first programmatic campaign, it helps to follow a clear and structured process. RMG Advertising uses a proven approach that supports clients through planning, activation, and optimisation.

The steps below outline the full workflow for launching a programmatic campaign.

Step 1: Identify Your Campaign Goal

Start by defining what you want to achieve. Programmatic campaigns work well for:

Awareness and reach
Website traffic
Conversions such as bookings or purchases
App installs
Lead generation
Retargeting

A clear goal determines which tactics, formats, and measurement models you will use.

Step 2: Define Your Audience

Audience definition is a key part of programmatic success. You can build audiences using:

First-party data
Contextual signals
Location based data for real-world movement patterns
Predictive Targeting for performance-driven scoring
Standard demographic targeting

Each audience type supports different stages of the consumer journey.

RMG Advertising helps brands convert existing insights into practical targeting strategies.

Step 3: Select the Right Platforms

Most programmatic buying happens through a demand-side platform. A DSP connects you to inventory across the open internet. You can run ads on desktop, mobile, connected TV, audio, video, and more.

RMG Advertising manages DSP access and handles inventory selection to ensure your campaign aligns with your goals.

Step 4: Choose Ad Formats

Programmatic advertising supports many formats. These include:

Digital banners
Video
Connected TV
Digital out-of-home
Digital audio
Rich media units

RMG Advertising helps select formats based on the goal. For example, connected TV supports awareness. Banner ads support reach and retargeting. Video helps with engagement and storytelling.

Step 5: Prepare Creative Assets

Each format requires the right creative. Programmatic creative must meet size and format specifications. RMG Advertising can create custom assets using in-house creative support. Rich media options help drive stronger engagement.

Step 6: Launch the Campaign

After building your audience, selecting formats, and preparing creative, the campaign can launch. The DSP runs real-time auctions and activates your ads across selected environments.

Step 7: Measure Results and Optimise

Programmatic advertising generates detailed reporting. You can see metrics such as impressions, clicks, view-through conversions, and attribution results. Attribution models help track the impact of media on conversions.

RMG Advertising provides ongoing optimisation. Optimisation can include adjusting bids, refining audiences, shifting budgets, and improving creative.

Internal Links

Explore programmatic campaign options
Review what kind of budgets you might want for programmatic advertising
Learn about CTV advertising as part of your programmatic targeting