Precision geofencing within
three feet

GeoQuest Targeting uses polygoning technology, an advanced form of geofencing, to gather data on mobile users' movements, interests, and preferences from the past two to four years. With access to data from over 230 million unique devices across North America, it provides deep insights into consumer behaviour.

Target based on
real-life data

Understanding your customers is key to successful marketing. GeoQuest Targeting allows you to analyze robust data to truly comprehend your customers' real-world behaviour. By examining where they go, what they do, and their preferences, you can define your ideal target audience and predict their purchase intent.

Target ideal prospects and
competitor customers

GeoQuest Targeting helps you reach high-conversion potential prospects, find and engage with your competitors' customers, and develop new look-alike audiences for your campaigns. By targeting users who are already interested in your industry or have shown a propensity to purchase similar products, you improve your campaign performance.

Reduce wasted impressions and
increase conversions

Real-life location and behaviour data for precise targeting reduces wasted impressions and increases sales conversions. We ensure that your ads are seen by the right people, at the right time, in the right place.

Own your market today!

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What is location intelligence?

Location intelligence collects geographic data from mobile devices to reveal who visits your business, competitors, and key locations. This data provides insight into where your audience lives, shops, and spends time, helping you identify target profiles and deliver relevant ads to potential customers.

Importance of location intelligence in advertising

An essential tool for modern marketers, location intelligence allows you to:

Target individuals based on location
For example, a hearing aid provider can offer discounts to those who visit pharmacies on senior discount days.

Customer engagement
Personalized messages create stronger emotional connections with your brand and increase engagement.

Measurement
Track campaign performance by linking digital ads to in-store visits, revealing which messages drive foot traffic.
Through location intelligence, you can create highly relevant content and campaigns that maximize ROI.
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The power of polygoning technology and data collection

Polygoning vs. Geofencing
Polygoning offers far greater precision than traditional geofencing, accurate to within one meter of a location’s boundaries. This is essential for businesses needing precise targeting. Our lookback window retrieves data from up to four years ago, though most businesses focus on the last two years. This historical data provides valuable insights for precise targeting.

 

Data Collection with privacy compliance
GeoQuest Targeting uses data from Near (formerly UberMedia), a leader in the field. The data is aggregated and de-identified, fully compliant with GDPR and CCPA regulations, and certified by an independent third party.

 

For more details on how we handle data privacy, visit Near’s Privacy Policies and see our data privacy standards here.

Omni-channel marketing integration with other digital marketing channels

Integrate custom audiences
GeoQuest Targeting allows you to create custom audiences by pulling unique mobile devices seen at locations of interest and uploading them to other paid channels. This supports an integrated omni-channel marketing approach, ensuring that your marketing efforts are cohesive and consistent across all platforms.

 

Cross-device bridging
With cross-device bridging, you can continue delivering ads to unique mobile users seen at specific locations of interest even when they are at home. By bridging the gap between devices connected to the same IP address, you can maintain engagement with your audience across multiple devices and touchpoints.

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