What does RMG Advertising do?

RMG Advertising helps businesses improve ROI with precision targeting and data-driven insights. We specialize in GeoQuest Targeting (location intelligence), Predictive Targeting (AI-powered advertising), and in-store advertising like AdBar to reduce wasted ad spend and deliver measurable outcomes.

How does GeoQuest Targeting work?

GeoQuest Targeting uses permission-based location intelligence to understand real-world movement, such as store visits and event attendance. We transform these signals into accurate custom audiences so brands can reach people based on where they actually go, online or offline.

What is Predictive Targeting?

Predictive Targeting uses machine learning to score each ad opportunity for the likelihood of a desired action, before the ad is shown. It evaluates hundreds of real-time signals to reach the right person at the right time with minimal waste.

How is RMG different from Google or Meta advertising?

Platforms like Google and Meta limit audience transparency. RMG builds high-quality audiences from real-world behavior and custom predictive models that can be activated across many channels, so you keep control of targeting quality and measurement.

What industries do you serve?

We serve Travel & Tourism, Retail & CPG, Automotive, Healthcare, Finance, Professional Services, iGaming and Entertainment, among others—any organization seeking better advertising efficiency and measurable outcomes.

What’s the minimum campaign size?

Typical minimums: GeoQuest Targeting from around $10,000; Predictive Targeting from around $25,000 for standard campaigns (rich media often higher). Many clients invest $50,000–$100,000 per campaign depending on scope and creative.

How do you measure ROI?

We go beyond clicks with foot-traffic attribution, engagement metrics, and conversion analysis to connect advertising exposure to real business outcomes, online and offline.

How does your advertising protect privacy?

Our solutions are privacy-first and comply with regulations like GDPR and CCPA. We use permission-based, anonymized data and never rely on personally identifiable information.

Do you integrate with my existing marketing tools?

Yes. Our custom audiences and insights can be activated in Google DV360, Meta, LinkedIn, programmatic DSPs, Connected TV, and other channels for omnichannel campaigns.

Can you give an example of your results?

Examples include driving over 150,000 attraction visits in four months for a destination campaign, achieving 4x more efficient booking costs for a major airline, and 68% ad recall for in-store AdBar placements.

How do I get started with RMG Advertising?

Visit our Contact page to book a discovery call. We’ll review goals, recommend an approach, and provide a tailored proposal.

Precision advertising for Travel, Tourism, MICE & DMOs.

We can identify exactly who travels to your destinations, events, conferences, and locations. Real people, not some generic Meta audience. Then, we get your message in front of your audience, at the right time, so you can capitalize this fall and winter.

Turn traveler interest into measurable visitation, bookings, and engagement with privacy-first audience data and outcome-driven advertising. We help you identify, target, and connect with real people who are looking for destinations, events, and tourism opportunities – so you can get the most out of your marketing and advertising dollars.

Companies we work with

Who is RMG Advertising for?

If your role is to grow visitation, fill events, or win traveler dollars to your destinations and incentives, you’re in the right place. RMG Advertising helps grow your market for:

Destination Marketing Organizations (DMOs)

Giving you tools to identify high-yield origin markets, balance flows across hot-spots, and prove impact beyond impressions with visitation and booking attribution.

Tourism & Hospitality Brands

Assisting hotels, attractions, airlines, tours, and events, reach in-market travelers with the right message at the right time, and tie media to bookings, calls, and foot traffic.

MICE Professionals

Advertising that engages planners and attendees before, during, and after events. Build segments from verified conference visitation and convert interest into opportunity.

Up to 7x CTR lift

vs the industry average

Precise polygons (~3ft)

for accurate POI targeting

1,100+ Clients

including destinations, events, travel apps, agencies, & DMOs

200+ Real-time signals

with machine learning optimization

Why RMG Advertising for Travel Audiences

Real-world behaviour > guesswork

Build audiences from where people actually have been; airports, hotels, attractions, venues, conference centres, and competitor places of interests.

Predictive by default

Each impression is scored on 200+ signals to prioritize the moment opportunities are most likely to convert to keep ads efficient and ROI up.

Building-level precision

Polygon geographies mapped to ~3 ft around real places, capturing real devices, enabling accurate identification and path-to-purchase insights using first-party data.

Full-funnel and cross-device

Display, video, CTV, audio, DOOH, and social ads delivered across every device and platform, aligned to each stage of your funnel.

Measured outcomes

Get transparency with dynamic attribution from ad delivery to bookings, calls, form fills, and in-destination visits.

Solutions that work together

Location & movement data

Build traveller and planner audiences from verified visitation: airports, hotels, attractions, conference venues, travel agencies, and competitor sites. Use dwell time, visit frequency, and cross-visitation to refine segments.

Output: Precise audiences for origin markets, seasonality windows, and in-destination upsell.

Outcome-centric predictive advertising

Our ML models score each impression against your KPI; bookings, leads, attendees, using 200+ real-time signals. Bid more on high-likelihood opportunities, reduce waste everywhere else.

Key points: Cookieless-ready, privacy-first; custom models for leisure, VFR, business, and planner intent.

Activation everywhere your audience is

Delivering smart advertising with programmatic display and online video to inspire, CTV for impact, mobile and search-adjacent to capture research, DOOH for in-market reach, and social to retarget interest.

Key points: Sequenced messaging by funnel, frequency-managed across devices.

Measurement & Attribution (Prove It)

Connect media exposure to bookings, enquiries, and foot traffic using pixels and POI visitation signals. Report lift, cost-per-outcome, and path-to-visit, so you can impress your stakeholders with smart investment and grow your opportunities.

Key points: Efficiency, with evidence!

“RMG Advertising offers pinpoint geo-targeting accuracy that is second to none. Their process is enlightening and effective, and they put great effort into ensuring we got maximum results. I would highly recommend RMG.”