It’s difficult to have any sort of brand awareness without a marketing campaign. Yet, for many businesses that need in-store foot traffic most marketing campaigns do not produce a positive ROI.
If you are looking for effective marketing strategies that offer a personalized approach and solid results, then predictive marketing is for you.
Have You Ever Heard of Predictive Marketing?
The mention of ‘predictive marketing’ can conjure futuristic visions of VR advertisements like a sci-fi movie. So what exactly is it?
Predictive marketing uses qualitative data such as website analytics and purchasing history to outline the customers’ tastes and preferences. It then creates advertisements that are tailored to those preferences and increases the chance of conversions. The days of using a single generic ad for a wide audience are gone. Now business operators must utilize all data available to them in order to have a positive return.
Predictive marketing goes back to simple statistical methods and rudimentary computation to calculate outcomes of customers’ preferences. Fast forward a couple of decades later, with the creation of Internet protocols and IT technologies, and Big Data was born.
From Amazon to small retailers, everybody can benefit from these technologies, and your business shouldn’t be the exception to this rule if you want to get a competitive upper hand.
Situations That Call for Predictive Marketing
Product Placement Based on Purchase Suggestions
Have you ever explored a product, only to encounter a similar one in ads on social media, e-mail, streaming platforms, or other websites? What if we told you this was deliberate?
With the aid of e-commerce algorithms that track interests based on browsing and buying history, you can easily tailor your ads based on your leads’ future needs.
Acquiring Solid Prospect Leads
After establishing your contact list, it’s essential to market efficiently. Continuous, indiscriminate marketing to all contacts can be time-consuming if not all are genuinely interested.
Once you acquire a diverse database of probable prospects, predictive lead scoring provides valuable insights on prioritizing them. This strategy sets you apart from brands that squander resources on unfruitful deals.
Timing Your Ads
Data analysis allows you to release advert material at the most opportune moments. Day of the month, week, time of day can all be tweaked to provide the best possible results. Releasing content when your customers are receptive breaks down any hesitation or roadblocks that would normally be a hurdle.
Predictive Targeting Solutions Specifically Designed for Your Business
RMG Advertising can help you get the right clients. We provide actionable predictive marketing strategies so that you can give your clients a memorable user experience.