What does RMG Advertising do?

RMG Advertising helps businesses improve ROI with precision targeting and data-driven insights. We specialize in GeoQuest Targeting (location intelligence), Predictive Targeting (AI-powered advertising), and in-store advertising like AdBar to reduce wasted ad spend and deliver measurable outcomes.

How does GeoQuest Targeting work?

GeoQuest Targeting uses permission-based location intelligence to understand real-world movement, such as store visits and event attendance. We transform these signals into accurate custom audiences so brands can reach people based on where they actually go, online or offline.

What is Predictive Targeting?

Predictive Targeting uses machine learning to score each ad opportunity for the likelihood of a desired action, before the ad is shown. It evaluates hundreds of real-time signals to reach the right person at the right time with minimal waste.

How is RMG different from Google or Meta advertising?

Platforms like Google and Meta limit audience transparency. RMG builds high-quality audiences from real-world behavior and custom predictive models that can be activated across many channels, so you keep control of targeting quality and measurement.

What industries do you serve?

We serve Travel & Tourism, Retail & CPG, Automotive, Healthcare, Finance, Professional Services, iGaming and Entertainment, among others—any organization seeking better advertising efficiency and measurable outcomes.

What’s the minimum campaign size?

Typical minimums: GeoQuest Targeting from around $10,000; Predictive Targeting from around $25,000 for standard campaigns (rich media often higher). Many clients invest $50,000–$100,000 per campaign depending on scope and creative.

How do you measure ROI?

We go beyond clicks with foot-traffic attribution, engagement metrics, and conversion analysis to connect advertising exposure to real business outcomes, online and offline.

How does your advertising protect privacy?

Our solutions are privacy-first and comply with regulations like GDPR and CCPA. We use permission-based, anonymized data and never rely on personally identifiable information.

Do you integrate with my existing marketing tools?

Yes. Our custom audiences and insights can be activated in Google DV360, Meta, LinkedIn, programmatic DSPs, Connected TV, and other channels for omnichannel campaigns.

Can you give an example of your results?

Examples include driving over 150,000 attraction visits in four months for a destination campaign, achieving 4x more efficient booking costs for a major airline, and 68% ad recall for in-store AdBar placements.

How do I get started with RMG Advertising?

Visit our Contact page to book a discovery call. We’ll review goals, recommend an approach, and provide a tailored proposal.

Decoding ad attribution to pinpoint what drives ROI

In today’s competitive digital marketing landscape, understanding what truly drives the best return on investment (ROI) is critical. With multiple channels influencing customer behaviour, pinpointing the most impactful touchpoints is essential. Accurate attribution—the process of tracking and analyzing customer journeys—provides clarity, enabling businesses to optimize campaigns, allocate budgets effectively, and maximize profitability.

What is attribution?

Attribution tracks and analyzes a customer’s journey, revealing which marketing channels and touchpoints influenced their decision to convert. Whether it’s a search ad, organic content, a social media post, or a combination of efforts, attribution helps marketers determine the specific role each interaction plays in driving ROI.

Key elements of attribution

Attribution focuses on understanding the pivotal touchpoints and conversion paths in a customer’s journey. These elements form the foundation of tracking ROI:

Touchpoints: Interactions a customer has with your brand, from website visits to paid or organic content.
Conversion paths: The sequence of touchpoints leading to a desired action, such as a purchase.

Why accurate attribution matters

Without robust attribution, businesses risk misallocating budgets, overspending on low-performing channels, or undervaluing high-impact efforts. Accurate insights into customer journeys—enabled by predictive targeting and location intelligence—simplify the process by providing actionable data and clearer performance metrics.

Key benefits of accurate attribution

A clear view of customer journeys unlocks several advantages, from budget optimization to improved engagement strategies. Here’s what accurate attribution delivers:

Optimized spending: Pinpoint high-performing channels and eliminate ad waste.
Improved engagement strategies: Refine messaging based on audience preferences and behaviours.
Higher ROI: Data-backed decisions enhance campaign effectiveness and profitability.

Beyond traditional attribution models

While standard attribution models like last-click and linear attribution provide a foundation, advanced techniques can offer a more nuanced understanding of customer journeys. Predictive analytics and location intelligence enable businesses to move beyond static models and embrace real-time, dynamic solutions.

Advantages of location intelligence in attribution

Location intelligence bridges the gap between digital interactions and offline outcomes. It provides businesses with valuable insights, such as:

Tracks in-store visits: Location intelligence allows businesses to identify who saw their ads and, of those, who visited their physical store—a unique capability that bridges the gap between digital ads and offline actions.
Provides geographic insights: Combines customer behaviour with location data for precise targeting and performance tracking.
Enables measurable results: Makes tracking the impact of ads on foot traffic straightforward, eliminating guesswork in evaluating success.

How to implement effective attribution strategies

A successful strategy starts with clear goals and the right tools. Here’s how to develop an effective approach:

Define clear objectives:
Align attribution efforts with goals such as lead generation, in-store visits, or brand awareness.
Leverage location intelligence:
Use real-time insights into customer journeys to identify high-performing channels, bridging digital and offline results.
Monitor and refine continuously:
Regularly review attribution data to dynamically adjust campaigns and optimize for better performance.
Combine with key performance metrics:
- Cost-per-acquisition (CPA): Measure the cost of acquiring each customer.
- Lifetime value (LTV): Evaluate the long-term profitability of customers.

Location intelligence transforms attribution by connecting ad exposure to in-store visits, offering businesses a critical edge in understanding the true ROI of their campaigns.

Real-world impact of advanced attribution

Advanced attribution tools offer businesses valuable insights to refine their campaigns and enhance profitability. By leveraging location intelligence and predictive targeting, a retailer successfully focused on high-intent audiences, achieving measurable results:

Increased ROI: Data-driven approaches led to significant profitability gains.
Lower CPA: Precise targeting reduced acquisition costs.
Enhanced customer experience: Tailored messaging resonated with shoppers, boosting engagement.

Explore attribution success

Find out how advanced attribution strategies drive tangible business results:

American Fast-Food Franchise: Targeted campaign drove customers to physical locations through new promos and product ads.
Global Electronics Company: Accurate targeting strategies helped drive online and in-store conversions.
Bow Valley Mitsubishi: Location-focused campaign resulted in a 5.8% lift in foot traffic.

For additional real-world examples of attribution success, visit our case studies.

Overcoming challenges in attribution

Despite its benefits, accurate attribution comes with challenges. Addressing these hurdles requires strategic solutions:

Fragmented customer journeys: Cross-device tracking ensures consistent attribution across multiple platforms.
Complex data requirements: Predictive tools simplify data collection, focusing on actionable insights rather than overwhelming metrics.
Privacy concerns: Transparent and compliant practices maintain ethical standards without compromising effectiveness.

The future of attribution

Emerging technologies are transforming attribution into a dynamic, predictive process. Businesses now leverage advanced tools that combine location intelligence, predictive analytics, and ethical data practices to deliver measurable results.

Trends shaping the future

These innovations are driving the next wave of attribution strategies:

AI-powered predictions: Predictive analytics refine targeting and enhance ROI.
Privacy-first frameworks: Transparent practices maintain trust while delivering results.
Integrated solutions: Unified platforms simplify cross-channel performance tracking.

Mastering attribution to drive growth

Accurate attribution provides the insights needed to understand ROI and optimize your campaigns. With the right strategies and tools, businesses can focus their resources where they matter most.

RMG Advertising helps brands master accurate attribution with data-driven solutions that deliver measurable results. Let us guide you in transforming your campaigns with precision and purpose.