What does RMG Advertising do?

RMG Advertising helps businesses improve ROI with precision targeting and data-driven insights. We specialize in GeoQuest Targeting (location intelligence), Predictive Targeting (AI-powered advertising), and in-store advertising like AdBar to reduce wasted ad spend and deliver measurable outcomes.

How does GeoQuest Targeting work?

GeoQuest Targeting uses permission-based location intelligence to understand real-world movement, such as store visits and event attendance. We transform these signals into accurate custom audiences so brands can reach people based on where they actually go, online or offline.

What is Predictive Targeting?

Predictive Targeting uses machine learning to score each ad opportunity for the likelihood of a desired action, before the ad is shown. It evaluates hundreds of real-time signals to reach the right person at the right time with minimal waste.

How is RMG different from Google or Meta advertising?

Platforms like Google and Meta limit audience transparency. RMG builds high-quality audiences from real-world behavior and custom predictive models that can be activated across many channels, so you keep control of targeting quality and measurement.

What industries do you serve?

We serve Travel & Tourism, Retail & CPG, Automotive, Healthcare, Finance, Professional Services, iGaming and Entertainment, among others—any organization seeking better advertising efficiency and measurable outcomes.

What’s the minimum campaign size?

Typical minimums: GeoQuest Targeting from around $10,000; Predictive Targeting from around $25,000 for standard campaigns (rich media often higher). Many clients invest $50,000–$100,000 per campaign depending on scope and creative.

How do you measure ROI?

We go beyond clicks with foot-traffic attribution, engagement metrics, and conversion analysis to connect advertising exposure to real business outcomes, online and offline.

How does your advertising protect privacy?

Our solutions are privacy-first and comply with regulations like GDPR and CCPA. We use permission-based, anonymized data and never rely on personally identifiable information.

Do you integrate with my existing marketing tools?

Yes. Our custom audiences and insights can be activated in Google DV360, Meta, LinkedIn, programmatic DSPs, Connected TV, and other channels for omnichannel campaigns.

Can you give an example of your results?

Examples include driving over 150,000 attraction visits in four months for a destination campaign, achieving 4x more efficient booking costs for a major airline, and 68% ad recall for in-store AdBar placements.

How do I get started with RMG Advertising?

Visit our Contact page to book a discovery call. We’ll review goals, recommend an approach, and provide a tailored proposal.

How to Capture Your Competitor’s Customers

In the competitive world of digital advertising, the ability to precisely target potential customers can make or break a campaign. Location intelligence is transforming how businesses reach high-value audiences by offering a powerful tool: polygon targeting. This method allows you to create hyper-focused campaigns that engage customers frequenting your competitors’ locations, effectively redirecting their attention to your brand. This method allows businesses to create hyper-focused campaigns that engage customers frequenting competitor locations, effectively redirecting their attention to your brand.

Understanding and implementing polygon targeting

Polygon targeting is an advanced geofencing technique that uses custom-drawn boundaries to pinpoint specific areas, such as competitor stores or high-traffic locations. Unlike traditional geofencing, which casts a wide net, polygon targeting provides unparalleled precision by focusing only on relevant spaces.

By eliminating irrelevant areas, businesses minimize wasted ad spend and maximize campaign effectiveness. This precision targeting ensures that ads reach individuals who are already actively engaging in behaviours aligned with the business’s goals.

This method operates through a three-step process that ensures campaigns reach the right audience at the right time:

Custom polygons define boundaries around competitor stores, events, or key locations.
Device identification flags mobile devices entering polygons, allowing targeted ads to reach users across platforms.
Real-time delivery ensures ads appear when consumer interest is at its peak, maximizing engagement potential.

This approach reduces ad waste and ensures every marketing dollar engages an audience likely to convert. By leveraging real-time insights, businesses can dynamically adjust strategies based on audience behaviours. To learn more about how polygon targeting works and the differences from geofencing, visit Azira.

Why target your competitor's customers?

Reaching customers already engaging with competitors provides distinct advantages. These individuals have demonstrated interest in products or services similar to yours, making them prime candidates for conversion.

Key benefits include:

Higher intent audiences who are already active in your industry and more likely to consider switching.
Better ROI by reducing cost-per-acquisition (CPA) and improving efficiency.
Competitor disruption by capturing market share and strengthening your brand presence.

Positioning your brand as a compelling alternative builds loyalty among newly acquired customers and enhances long-term business growth.

Capturing competitor audiences with polygon targeting

Implementing an effective polygon targeting strategy requires careful execution and the right tools. Here’s how businesses can get started:

Define campaign goals to establish objectives, such as increasing foot traffic, online conversions, or brand awareness.
Identify competitor locations using mapping tools to pinpoint competitor stores, cultural hubs, or high-traffic zones.
Create precise polygons that capture foot traffic without unnecessary overlap, ensuring focused ad delivery.
Develop compelling ad creatives that highlight unique selling features and address competitor pain points.
Optimize campaigns by monitoring engagement metrics, such as click-through rates (CTR), and adjusting strategies based on performance insights.

These steps ensure campaigns are both cost-efficient and impactful, allowing brands to engage high-value audiences effectively.

Real-world impact of polygon targeting

A local coffee shop competing with a national chain can use polygon targeting to identify and reach customers visiting the chain’s locations. By promoting superior quality, locally sourced ingredients, and personalized service, the shop can successfully attract a steady stream of new customers.

Similarly, a fitness centre aiming to draw members from a rival gym can create custom polygons around competitor facilities and promote unique offerings such as flexible memberships and specialized classes. This targeted approach ensures engagement with fitness enthusiasts looking for a better fit.

Polygon targeting enables businesses to turn competitor strengths into opportunities, fostering growth and innovation.

Overcoming challenges in competitor targeting

While polygon targeting offers significant advantages, brands must address potential challenges:

Privacy concerns require transparency in data collection and compliance with privacy regulations to build trust.
Creative fatigue can be prevented by rotating ad creatives and experimenting with different messaging and visuals.
Measuring success relies on detailed insights and ongoing performance tracking to refine targeting strategies and ensure continuous improvement.

Proactively managing these challenges ensures campaigns remain effective, ethical, and aligned with consumer expectations.

Leverage location intelligence for strategic growth

Polygon targeting is revolutionizing how brands engage with competitor audiences. By leveraging location intelligence and advanced tools like GeoQuest Insights, businesses can attract high-intent customers, increase foot traffic, and drive higher conversion rates by reaching consumers when they are most likely to engage.

Ready to capture competitor customers and redefine your campaigns? Visit RMG Advertising to explore tailored solutions for your business.