What does RMG Advertising do?

RMG Advertising helps businesses improve ROI with precision targeting and data-driven insights. We specialize in GeoQuest Targeting (location intelligence), Predictive Targeting (AI-powered advertising), and in-store advertising like AdBar to reduce wasted ad spend and deliver measurable outcomes.

How does GeoQuest Targeting work?

GeoQuest Targeting uses permission-based location intelligence to understand real-world movement, such as store visits and event attendance. We transform these signals into accurate custom audiences so brands can reach people based on where they actually go, online or offline.

What is Predictive Targeting?

Predictive Targeting uses machine learning to score each ad opportunity for the likelihood of a desired action, before the ad is shown. It evaluates hundreds of real-time signals to reach the right person at the right time with minimal waste.

How is RMG different from Google or Meta advertising?

Platforms like Google and Meta limit audience transparency. RMG builds high-quality audiences from real-world behavior and custom predictive models that can be activated across many channels, so you keep control of targeting quality and measurement.

What industries do you serve?

We serve Travel & Tourism, Retail & CPG, Automotive, Healthcare, Finance, Professional Services, iGaming and Entertainment, among others—any organization seeking better advertising efficiency and measurable outcomes.

What’s the minimum campaign size?

Typical minimums: GeoQuest Targeting from around $10,000; Predictive Targeting from around $25,000 for standard campaigns (rich media often higher). Many clients invest $50,000–$100,000 per campaign depending on scope and creative.

How do you measure ROI?

We go beyond clicks with foot-traffic attribution, engagement metrics, and conversion analysis to connect advertising exposure to real business outcomes, online and offline.

How does your advertising protect privacy?

Our solutions are privacy-first and comply with regulations like GDPR and CCPA. We use permission-based, anonymized data and never rely on personally identifiable information.

Do you integrate with my existing marketing tools?

Yes. Our custom audiences and insights can be activated in Google DV360, Meta, LinkedIn, programmatic DSPs, Connected TV, and other channels for omnichannel campaigns.

Can you give an example of your results?

Examples include driving over 150,000 attraction visits in four months for a destination campaign, achieving 4x more efficient booking costs for a major airline, and 68% ad recall for in-store AdBar placements.

How do I get started with RMG Advertising?

Visit our Contact page to book a discovery call. We’ll review goals, recommend an approach, and provide a tailored proposal.

Winning Competitive Audiences with Strategic Targeting

The challenge of winning competitive audiences

Picture this, a local coffee shop aims to draw customers away from a popular chain. Despite its superior offerings, the small shop struggles to capture attention. In a market crowded with options, winning over a competitor’s audience demands more than great products—it requires strategic targeting that resonates with high-intent customers.

Competitive audiences represent a valuable opportunity. They’ve already shown interest in your industry, making them more likely to convert. However, reaching these individuals requires precision. Broad campaigns risk wasting budgets on uninterested consumers, while generic messaging fails to disrupt existing brand loyalties.

How strategic targeting converts competitor audiences into loyal customers

Focusing on competitive audiences allows brands to capture high-value customers actively engaged in their industry. Key benefits include:

Higher conversion potential ensures individuals already in the market for your offerings are more likely to engage.
Improved ROI results from strategic targeting that ensures ad spend is used efficiently on relevant prospects.
Market share growth occurs when capturing competitor audiences strengthens your brand’s presence while limiting a competitor’s reach. Learn more about audience segmentation.

Tools for strategic targeting success

Advanced targeting techniques enable brands to connect with competitor audiences more effectively by enhancing relevance and maximizing engagement. One of the most effective strategies is precision audience segmentation, which refines targeting by analyzing consumer behaviour, preferences, and real-time data. By tailoring campaigns based on these insights, brands can create highly relevant messaging that resonates with potential customers.

Here’s how brands are using advanced targeting to their advantage:

Behavioural insights analyze browsing, purchasing, or engagement patterns to segment audiences based on intent.
Dynamic adjustments use tools like Predictive Targeting to adapt messaging as audience preferences shift.

Real-world impact

A retail brand implemented precision segmentation to target customers near competitor locations. By delivering tailored ads featuring exclusive discounts, they increased foot traffic by 20%.

This approach also considers seasonal trends and localized preferences, providing an edge in capturing competitor audiences.

Polygon targeting leverages location intelligence to pinpoint competitor audiences with precision. Unlike traditional geofencing, this method allows advertisers to define custom zones for hyper-focused campaigns.

Many top brands use polygon targeting to:

Identify competitor locations to focus on high-traffic areas.
Draw precise boundaries to eliminate wasted ad spend and maximize reach.
Deploy personalized messaging that highlights unique offerings and competitor weaknesses.

A fitness center successfully used polygon targeting to reach visitors at a rival gym. By promoting flexible memberships and specialized classes, they boosted conversions while reducing acquisition costs. Learn how location intelligence helped contribute to their success. Polygon targeting is effective across industries, including retail, healthcare, and hospitality, where understanding customer behaviour is key.

Crafting messaging that converts

Understanding your target audience is essential for effective marketing. By analyzing audience needs, businesses can craft messages that resonate and drive engagement. Harvard Business School Online provides insights into how understanding audience behaviour enhances message relevance. Learn more about effective marketing strategies.

Identifying the right audience is only the first step. The success of a targeting strategy depends on messaging that resonates and persuades. Crafting the right message ensures engagement and maximizes campaign impact, allowing you to:

Address pain points by highlighting competitor shortcomings, such as higher prices or limited features.
Showcase unique value by emphasizing advantages like quality, convenience, or personalization.
Create urgency with time-sensitive offers or exclusive promotions.

Measuring success with data-driven insights

Tracking campaign performance ensures continuous improvement. Key metrics to monitor include:

Click-through rates (CTR) measure how effectively ads capture audience interest and encourage interaction.
Conversion rates assess how effectively campaigns persuade competitor audiences to become customers.
Audience retention evaluates how well campaigns maintain engagement over time, ensuring long-term brand loyalty. Understand more about engagement metrics.

Attribution models help track cross-platform performance, identifying which channels drive the highest ROI.

Overcoming challenges in targeting competitor audiences

Despite the advantages of strategic targeting, brands must navigate several key challenges to maintain campaign effectiveness. Addressing these obstacles ensures that strategies remain impactful and adaptable in a competitive landscape.

Key areas to focus on include:

Ethical data practices ensure transparency and compliance with privacy regulations.
Creative rotation keeps ad visuals fresh to maintain audience interest.
Integrated tools like GeoQuest Insights unify data for seamless cross-channel performance tracking.

Incorporating privacy-first strategies ensures compliance with evolving laws like Canada’s Consumer Privacy Protection Act (CPPA) while maintaining personalized engagement.

Transform your approach with RMG Advertising

Winning competitive audiences requires more than just advertising—it demands strategic, data-driven engagement. RMG Advertising helps brands capture competitor audiences through GeoQuest Targeting and Predictive Targeting solutions. By combining location intelligence, advanced analytics, and personalized messaging, businesses can achieve measurable growth.

Ready to refine your targeting strategy? Explore how RMG Advertising can help you win competitive audiences.

Winning Competitive Audiences with Strategic Targeting

The challenge of winning competitive audiences

How strategic targeting converts competitor audiences into loyal customers

Tools for strategic targeting success

Real-world impact

Crafting messaging that converts

Measuring success with data-driven insights

Overcoming challenges in targeting competitor audiences

Transform your approach with RMG Advertising

Recommended Reading

How to Win Back Canadian Travelers Through Smart Marketing

How to Target and Engage the Right Audience

Winning Competitive Audiences with Strategic Targeting