What does RMG Advertising do?

RMG Advertising helps businesses improve ROI with precision targeting and data-driven insights. We specialize in GeoQuest Targeting (location intelligence), Predictive Targeting (AI-powered advertising), and in-store advertising like AdBar to reduce wasted ad spend and deliver measurable outcomes.

How does GeoQuest Targeting work?

GeoQuest Targeting uses permission-based location intelligence to understand real-world movement, such as store visits and event attendance. We transform these signals into accurate custom audiences so brands can reach people based on where they actually go, online or offline.

What is Predictive Targeting?

Predictive Targeting uses machine learning to score each ad opportunity for the likelihood of a desired action, before the ad is shown. It evaluates hundreds of real-time signals to reach the right person at the right time with minimal waste.

How is RMG different from Google or Meta advertising?

Platforms like Google and Meta limit audience transparency. RMG builds high-quality audiences from real-world behavior and custom predictive models that can be activated across many channels, so you keep control of targeting quality and measurement.

What industries do you serve?

We serve Travel & Tourism, Retail & CPG, Automotive, Healthcare, Finance, Professional Services, iGaming and Entertainment, among others—any organization seeking better advertising efficiency and measurable outcomes.

What’s the minimum campaign size?

Typical minimums: GeoQuest Targeting from around $10,000; Predictive Targeting from around $25,000 for standard campaigns (rich media often higher). Many clients invest $50,000–$100,000 per campaign depending on scope and creative.

How do you measure ROI?

We go beyond clicks with foot-traffic attribution, engagement metrics, and conversion analysis to connect advertising exposure to real business outcomes, online and offline.

How does your advertising protect privacy?

Our solutions are privacy-first and comply with regulations like GDPR and CCPA. We use permission-based, anonymized data and never rely on personally identifiable information.

Do you integrate with my existing marketing tools?

Yes. Our custom audiences and insights can be activated in Google DV360, Meta, LinkedIn, programmatic DSPs, Connected TV, and other channels for omnichannel campaigns.

Can you give an example of your results?

Examples include driving over 150,000 attraction visits in four months for a destination campaign, achieving 4x more efficient booking costs for a major airline, and 68% ad recall for in-store AdBar placements.

How do I get started with RMG Advertising?

Visit our Contact page to book a discovery call. We’ll review goals, recommend an approach, and provide a tailored proposal.

Top creative advertising trends for 2025

As the digital advertising landscape continues to evolve, staying ahead means embracing emerging trends that redefine how brands connect with audiences. The future of advertising in 2025 is driven by innovation, personalization, and storytelling. Brands that embrace these trends will be the ones creating the most impactful campaigns in 2025.

Personalization in every pixel

Consumers are bombarded with ads daily, making it increasingly difficult for brands to stand out in a crowded marketplace. Generic messaging gets ignored, but personalization changes that by making consumers feel seen and understood. When brands tailor content to individual preferences, they create a sense of exclusivity and relevance, leading to stronger brand affinity. Advances in AI-powered technologies now enable marketers to create hyper-personalized visuals that reflect individual preferences, demographics, and browsing behaviours. This ensures every impression counts and fosters a deeper connection with target audiences.

Personalized ads not only increase engagement rates but also enhance conversion rates by delivering content that speaks directly to individual interests, behaviours, and needs. Solutions like Predictive Targeting enable brands to anticipate user intent and tailor messaging accordingly. For example, AI-driven platforms can analyze past browsing behaviour and suggest products a consumer is likely to purchase, increasing the chances of conversion. They provide a direct link between consumer interests and brand offerings, making each interaction more meaningful. By understanding what truly resonates with specific segments, brands can cultivate loyalty and trust.

To maximize the benefits of personalization, consider these key strategies:

Use predictive analytics to identify audience preferences and patterns.
Create visuals that adapt to user data in real-time for a more personalized experience.

Engaging audiences through interactivity

Interactive content captivates and sustains audience attention by inviting users to engage rather than passively consume information. This dynamic approach creates a sense of involvement and fosters a deeper connection with the brand. From augmented reality (AR) experiences to clickable elements, dynamic creatives transform passive viewers into active participants. Interactive storytelling formats, such as quizzes, gamified ads, and interactive video overlays, allow consumers to shape their own journey, deepening their engagement with the brand. This approach enhances brand recall and encourages users to spend more time engaging with your brand.

Brands looking to integrate interactive advertising should explore the following:

Enable users to interact with your brand in a fun, immersive way.
Allow users to browse and buy directly from ads, streamlining the purchase journey.
Foster two-way engagement while gathering valuable feedback.

Why video is key to creative advertising in 2025

Short, impactful videos continue to dominate the advertising space, particularly as attention spans shrink. With audiences consuming content at a rapid pace, videos must quickly capture interest, deliver key messaging, and leave a lasting impression. Video content builds emotional connections and leaves lasting impressions, making it an indispensable medium for marketers. Platforms like TikTok, Instagram Reels, and YouTube Shorts are driving engagement through visually compelling storytelling. These platforms reward brands that prioritize authenticity, humour, and relatability in their video content, making it essential for advertisers to experiment with different creative approaches.

To create effective video content:

Aim for 15 to 30 seconds for maximum impact.
Align narratives with your brand’s core values to build trust.
Try live videos or time-sensitive stories to create urgency and engagement.

Cross-channel storytelling for seamless brand engagement

Consumers engage with brands across multiple platforms, from social media to physical stores, making it essential for advertisers to deliver a seamless and consistent experience across touchpoints. Cross-channel storytelling ensures that every interaction contributes to a cohesive narrative, building trust and connection. A well-integrated campaign might start with an attention-grabbing social media teaser, followed by targeted email engagement, and conclude with a personalized ad that reinforces the initial message. Brands must unify their messaging and adapt content to suit different audiences and mediums.

Key elements for a seamless narrative include:

Develop consistent messaging and tone across platforms.
Use tools to synchronize campaigns across digital and offline channels.

Leverage tools like GeoQuest Targeting to refine messaging for different platforms.

AI-powered personalization

Artificial intelligence is transforming advertising by delivering customized experiences at scale, allowing brands to anticipate consumer needs and tailor messaging in ways that were previously unattainable. AI-driven chatbots, voice search optimization, and automated content generation are becoming key tools for brands looking to enhance engagement without increasing workload. By predicting audience behaviour and processing large datasets, AI enables marketers to allocate resources efficiently, engage high-intent customers, and refine strategies with actionable insights. Check out some of the emerging AI advertising trends at Think with Google.

Key AI-driven advertising features include:

Identify high-intent audiences based on behavioural data for precision marketing.
Automatically adjust visuals and messaging for different audience segments.
Adapt campaigns dynamically based on performance metrics to maximize impact.

Capitalizing on these trends

The trends shaping 2025 offer endless possibilities for creativity and engagement. To stay competitive, brands must invest in AI-driven platforms that enhance personalization and efficiency while embracing cross-platform strategies to ensure seamless brand experiences.

By harnessing these innovations, businesses can transform their strategies and achieve measurable success. These trends are already gaining traction across many platforms. Start transforming your ad strategy today—visit RMG Advertising for tailored solutions.

Top creative advertising trends for 2025

Personalization in every pixel

Engaging audiences through interactivity

Why video is key to creative advertising in 2025

Cross-channel storytelling for seamless brand engagement

AI-powered personalization

Capitalizing on these trends

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