Predictive targeting uses machine learning and real-time data to anticipate consumer behaviour and deliver relevant ads. By analyzing online behaviour, brands reach the right audience at the right time to improve results. This guide covers key approaches, applications, and ethical considerations for marketers.
What you’ll learn:
- How predictive targeting refines audience segmentation and enhances personalization.
- The role of real-time data and machine learning in optimizing campaign performance.
- Best practices for balancing precision targeting with privacy and ethical considerations.
