Find your ideal audience
with unmatched precision

Attract high-value customers through location-based, real-life targeting

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Transform everyday actions into impactful outcomes

A cutting-edge location-based advertising solution that lets you connect with your most valuable audiences using real-life behaviour insights. In partnership with Azira, we help you achieve extraordinary results like these:

  • 7X higher CTR
  • 152K ready-to-buy shoppers
  • 30% increase in event attendance
  • 25% higher CTR with competitor audiences

Elevate your sales game!

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What is GeoQuest Targeting?

GeoQuest Targeting is a location-based advertising solution using polygoning—precise geofencing technology to collect and analyze real-life movement data from mobile devices. This enables businesses to target customers based on actual movements and preferences, creating a more accurate and effective marketing strategy.

How GeoQuest Targeting works

Data collection: Our polygoning technology collects data from 230M+ unique devices across North America including the locations of mobile users visit and their behaviour patterns over the past 2-4 years.
Data analysis: The collected data is analyzed to understand the true behaviour of your target audience. This identifies where your potential customers live, spend their time, and make their purchases.
Audience targeting: This analysis defines your ideal target audience, helping you create hyper-targeted messages that resonate with them, increasing the effectiveness of your campaigns.
Campaign execution: Audience data is integrated into programatic and omnichannel digital advertising campaigns that reach ideal target audiences and even your competitors' customers.
Measurement and optimization: Use foot traffic reports to tie ad exposure back to in-store visits, accurately measuring the impact of your campaigns for full-circle ROI measurement and optimization.

Crush your ROI goals!

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Real-world insights create maximum impact

GeoQuest Targeting offers numerous benefits that help you enhance your marketing strategies and maximize your ROI.

Increased engagement

GeoQuest Targeting ensures your ads reach and resonate with your target audience, delivering a 7X higher click-through rate with precise, attention-grabbing, location-based ads.

Competitor conquesting

GeoQuest Targeting helps you identify and engage users who visit competitors, giving you the chance to capture market share with tailored offers and compelling messages.

Increased sales and foot traffic

GeoQuest Targeting drives more qualified visitors to your business, converting foot traffic into sales. By pinpointing users based on their real-world activities, you attract high-intent customers, boosting revenue and in-store visits.

Enhanced customer insights

Gain a deep understanding of your customers by analyzing location data to see where they go, what they do, which campaign attracted them, and how far they’re willing to travel to your business.

Personalized marketing

Delivering hyper-targeted messages based on real-life data allows you to create personalized campaigns that resonate with your audience and drive better results by meeting their specific needs.

Accurate ROI measurement

Track in-store visits by using foot traffic reports to connect ad exposure to physical locations, providing a clear understanding of your campaign’s impact and accurately measure ROI.

Power up your strategy!

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Innovation that elevates your marketing

Smart strategies
and campaigns

Data-driven targeting
and messaging

Advanced geofencing
technology

High-value audiences
for campaigns

Boost foot traffic through precise, location-based targeting

Brands who trust us

Client success stories

GeoQuest Targeting has helped numerous clients achieve remarkable results. Here are a few success stories:

Retail brand

Achieved a 7X higher CTR compared to the industry average, significantly boosting online engagement and sales.

Event organizer

Increased event attendance by 30% year-over-year by using targeted messaging to reach potential attendees.

E-commerce business

Outperformed competitors with a 25% higher CTR by targeting competitor audiences with compelling offers.

These success stories demonstrate the power of GeoQuest Targeting in driving real business results. Our clients have seen significant improvements in their marketing performance, thanks to our advanced location intelligence and targeting capabilities.

Read more success stories

Upgrade your next advertising campaign with GeoQuest Targeting

Ready to transform your marketing with precision location-based targeting? Contact us today to learn more about GeoQuest Targeting and how it can supercharge your next advertising campaign. Whether you’re looking to boost event attendance, increase online engagement, or outperform your competitors, GeoQuest Targeting has the tools and insights you need to succeed.

Amplify your marketing impact!

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Most frequently asked GeoQuest Targeting questions

What is the difference between geo fencing and polygoning?

Geofencing involved creating a virtual perimeter around a specific geographic area using GPS or RFID technology. Polygoning, on the other hand, involves drawing more complex and precise shapes around areas of interest. These shapes can be tailored to fit the exact boundaries of a location, such as a specific building, park or event space. This allows for higher precision in targeting and data collection.

How are you able to track the day to day movement of mobile devices?

The tracking of mobile devices' daily movements is through app provided, permission based GPS data.

What is the benefit of using precision polygoning over geofencing?

Precision polygoning offers the benefit of higher targeting accuracy and better campaign performance compared to geofencing by allowing for the creation of more detailed and specific geographic boundaries, which leads to more accurate data collection and audience targeting.

Can you still create an audience of scale while unionizing data from multiple locations?

Yes, by combining data from various geographic areas, a large and more diverse audience can be built. This approach allows for the aggregation of data points form different locations, enhancing the overall dataset and enabling a more comprehensive audience targeting. This method ensures that the audience remains sizable and relevant, leveraging the strengths of multiple data sources to achieve broader reach and improved targeting precision.

What are your programmatic benchmarks?

0.15%-0.25% is a display industry benchmark however, in 2023, RMG benchmark was 0.45%.

What is the biggest advantage of running location intelligence campaigns?

The biggest advantage of running location intelligence campaigns is the ability to precisely target consumers based on their current or past locations, with granularity extending down to the FSA (Postal Code) level. By leveraging precise geo-targeting along with points of interest (POI) targeting and retargeting, advertisers can create more effective campaigns that reach the right consumers in the right locations.

Who is this technology best suited for?

Businesses seeking to leverage location intelligence and geo-targeting capabilities, including targeting by province, city, region, FSA and specific points capabilities, including targeting by province, city, region, FSA and specific points of interest.

How do you address ad fraud/ bot traffic?

There is a 13 step data cleansing process that excludes data for reasons such as but not limited to; shows up in more than one place at once, precise location undetermined, device shows up in polygon but then travelled miles away.

Will the deprecation of 3P cookies affect your location intelligence platform?

No, the deprecation of 3P cookies will not affect the location intelligence platform since it utilizes cookieless tracking that is transparent on how the information is extracted.
Learn more about GeoQuest Targeting