What does RMG Advertising do?

RMG Advertising helps businesses improve ROI with precision targeting and data-driven insights. We specialize in GeoQuest Targeting (location intelligence), Predictive Targeting (AI-powered advertising), and in-store advertising like AdBar to reduce wasted ad spend and deliver measurable outcomes.

How does GeoQuest Targeting work?

GeoQuest Targeting uses permission-based location intelligence to understand real-world movement, such as store visits and event attendance. We transform these signals into accurate custom audiences so brands can reach people based on where they actually go, online or offline.

What is Predictive Targeting?

Predictive Targeting uses machine learning to score each ad opportunity for the likelihood of a desired action, before the ad is shown. It evaluates hundreds of real-time signals to reach the right person at the right time with minimal waste.

How is RMG different from Google or Meta advertising?

Platforms like Google and Meta limit audience transparency. RMG builds high-quality audiences from real-world behavior and custom predictive models that can be activated across many channels, so you keep control of targeting quality and measurement.

What industries do you serve?

We serve Travel & Tourism, Retail & CPG, Automotive, Healthcare, Finance, Professional Services, iGaming and Entertainment, among others—any organization seeking better advertising efficiency and measurable outcomes.

What’s the minimum campaign size?

Typical minimums: GeoQuest Targeting from around $10,000; Predictive Targeting from around $25,000 for standard campaigns (rich media often higher). Many clients invest $50,000–$100,000 per campaign depending on scope and creative.

How do you measure ROI?

We go beyond clicks with foot-traffic attribution, engagement metrics, and conversion analysis to connect advertising exposure to real business outcomes, online and offline.

How does your advertising protect privacy?

Our solutions are privacy-first and comply with regulations like GDPR and CCPA. We use permission-based, anonymized data and never rely on personally identifiable information.

Do you integrate with my existing marketing tools?

Yes. Our custom audiences and insights can be activated in Google DV360, Meta, LinkedIn, programmatic DSPs, Connected TV, and other channels for omnichannel campaigns.

Can you give an example of your results?

Examples include driving over 150,000 attraction visits in four months for a destination campaign, achieving 4x more efficient booking costs for a major airline, and 68% ad recall for in-store AdBar placements.

How do I get started with RMG Advertising?

Visit our Contact page to book a discovery call. We’ll review goals, recommend an approach, and provide a tailored proposal.

Custom curated audience lists to enhance your targeting

Capture and upload your most valuable audiences across your digital platforms

Designed for marketers who want to define their custom audience versus buy a pre-defined list

GeoQuest Audiences, powered by advanced location intelligence, curates precise audience lists based on people’s real-world movement behavior and activity. Upload your custom list into your preferred digital marketing channels to target the right people to maximize campaign impact and engagement. We can curate a custom list to help you reach:

your competitors’ customers
old customers who used to frequent your location
visitors to your recent community event or industry trade-show
pet owners, soccer parents or the target demographics of your choice, and more!

The possibilities are endless. Engage your high value audiences

Who can leverage GeoQuest Audiences?

GeoQuest Audiences is designed for businesses and marketers looking to elevate their audience targeting and campaign performance. Whether you’re part of a large digital agency or a growing e-commerce business, GeoQuest Audiences gives you the edge you need.

Elevate your campaigns

Integrate GeoQuest Audiences with your favourite platforms
(Google, Facebook/Insta, LinkedIn, Programmatic visual)

Here are a few examples of the targeted audience lists we can curate to help you reach untapped segments and improve your campaigns.

Event attendees

Target everyone who attended major city-wide events like the Calgary Stampede, CNE, K-Days, or even smaller, local events.

Competitor's customers

Build a list of devices seen at your competitors’ stores to advertise directly to your competitor’s customers and increase your market share.

Sports fans

Capture devices from sporting events like hockey games, soccer matches, basketball games, and more, ensuring your message reaches engaged fans.

Trade shows & conference attendees

Target guests who attended unique conference events like Collision, industry conventions, automobile tradeshows, or similar events.

Hobby and lifestyle enthusiasts

Identify audiences who go to dog parks, golf courses, day care dropoffs, wine tastings, book stores, or places like hobby and crafting stores and more.

Local shoppers

Curate lists of local shoppers based on devices seen at specific grocery stores, malls, or retail hubs.

What is GeoQuest Audiences?

We use cutting-edge location intelligence to identify where your ideal customers live, work, shop, and engage, then curate precise audience lists tailored to your campaign goals. These device ID lists can be seamlessly uploaded to major advertising platforms allowing you to run hyper-targeted omnichannel campaigns. This process ensures higher match rates and more efficient marketing, helping you reach the right audience with precision.

How GeoQuest Audiences works

Data collection: We gather and analyze real-time location data to identify key audience segments based on where they live, work, shop, and play.

Audience curation: Using advanced algorithms, we curate custom audience lists tailored to your specific campaign goals, whether you’re aiming for high-value customers or niche segments.

Device ID upload: Once your audience is identified, we upload their device IDs to your preferred advertising platform, enabling you to target them directly with hyper-relevant ads.

Campaign activation: Run your campaign on platforms like Google Ads, Facebook, Instagram, LinkedIn, and more. With high match rates and precise targeting, you’ll see stronger results from the start.

Activate custom audiences

Custom Audience List Examples

Our location intelligence solution integrates effortlessly with all major digital advertising platforms, including:

Google DV360:
Launch location-based search and display campaigns that drive more qualified traffic.

Facebook and Instagram:
Target your audience with engaging social media campaigns that deliver high engagement rates.

LinkedIn:
Reach B2B decision-makers and industry professionals with precise targeting capabilities.

Programmatic advertising:
Upload your custom audience lists to any programmatic platform and experience the benefits of hyper-targeted campaigns.

DSTILLERY
EYERETURN
FACEBOOK
GOOGLE DV360
HULU
IBOTTA
LINKEDIN
MEDIAMATH
PINTEREST
QUORA
SNAPCHAT

SPOTIFY
TEADS
TIKTOK
TRIPLELIFT
THE TRADE DESK
TWITTER
UBERMEDIA
VISTAR MEDIA
VIACOM
XAXIS
ZETA

Why choose GeoQuest Audiences?

Reach niche and hard-to-find audiences

Target hard-to-reach segments with precision. Whether it’s high-value online shoppers, B2B decision-makers, or unique demographics, we connect you with audiences others can’t.

Higher engagement and conversions

Target the right people with real-time audience data that maximizes engagement and conversions. Refine your campaigns to resonate more effectively and deliver stronger results.

Improved ROI with precision targeting

Spend your marketing budget more efficiently by enhancing targeting precision. Reach the right audiences, eliminate wasted resources, and ensure every advertising dollar delivers a greater impact.

Reach niche segments

What our clients are saying

Having collaborated on multiple digital campaigns with RMG, I’ve experienced remarkable success. Their communication is exceptional, and their adaptability to market changes is truly commendable. Their innovative ideas and creative suggestions played a pivotal role in achieving, and often surpassing our desired results. Their thorough communication and regular touchpoints kept us informed and enabled us to adjust strategies and creative elements as necessary. Without a doubt, I look forward to partnering with RMG on many more campaigns in the future.

General Manager, Leading Home Builder

These success stories demonstrate the power of GeoQuest Targeting in driving real business results. Our clients have seen significant improvements in their marketing performance, thanks to our advanced location intelligence and targeting capabilities.

Transform your campaigns with GeoQuest Audiences

Don’t miss out on the most valuable audiences your current targeting methods can’t access. With location intelligence-based audience targeting, you can ensure you’re connecting with the right people—audiences that will resonate with your campaigns. Whether aiming to boost match rates, engage niche segments, or improve ROI, GeoQuest Audiences helps you reach the untapped audiences critical to your success.

Ready to get started? Contact us today to learn how we can help you revolutionize your audience targeting strategy.

Custom audience list examples

Here are a few examples of the targeted audience lists we can curate to help you reach untapped segments and improve your campaigns.

Event attendees: Target everyone who attended major city-wide events like the Calgary Stampede, CNE, K-Days, or even smaller, local events.

Competitor insights: Build a list of devices seen at your competitors’ stores to advertise directly to your competitor’s customers and increase your market share.

Sports fans: Capture devices from sporting events like hockey games, soccer matches, basketball games, and more, ensuring your message reaches engaged fans.

Local shoppers: Curate lists of local shoppers based on devices seen at specific grocery stores, malls, or retail hubs.

Pet enthusiasts: Target dog owners by identifying devices seen at pet stores or popular off-leash parks.

Custom curated audience lists to enhance your targeting

Capture and upload your most valuable audiences across your digital platforms

Designed for marketers who want to define their custom audience versus buy a pre-defined list

The possibilities are endless. Engage your high value audiences

Who can leverage GeoQuest Audiences?

In-house digital marketers

Marketing agencies

E-commerce businesses

B2B businesses

Tech and data-driven companies

Elevate your campaigns