Put your brand in the hands
of local shoppers

Enhance community connections with high-visibility grocery store advertising

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Make each grocery trip a touchpoint for your brand

Since 2022, Geo-Precise Local Advertising has helped clients reach potential customers via ads in high-traffic grocery stores. This unique approach leverages prolonged checkout dwell times to ensure high visibility and engagement.

  • 3-6 captive minutes of exposure per visit.

  • Get 100% category exclusivity for your brand.

  • 68% average recall from over 10,000 exit interviews.

Hit your sales targets!

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What is Geo-Precise Local Advertising and how does it work?

Geo-Precise Local Advertising places your message directly in front of shoppers during their grocery store visits.

This strategic placement ensures that your ad is seen by thousands of shoppers each visit.

How Geo-Precise Local Advertising works

Data analysis: Data on shopper behavior and demographics helps identify the right communities for your campaign.
Strategic placement: Place ads in high-visibility areas like checkout belts and grocery dividers.
Audience targeting: Tailored ads match specific communities and demographics.
Campaign execution: Implement ads across selected stores for maximum reach.
Measurement and optimization: Exit interviews and surveys measure and optimize ad effectiveness.

Transform campaigns instantly!

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Turn local impressions into lasting
connections and results

Geo-Precise Local Advertising offers numerous benefits that help enhance your marketing strategies and maximize your ROI.

Increased engagement

Shoppers spend 3 to 6 minutes at checkout, providing a captive audience for your ads. This leads to higher engagement rates as shoppers cannot avoid seeing your message.

Competitor conquesting

Block out competitors by securing exclusive ad placements in selected stores. This exclusivity ensures your brand stands out and captures market share with tailored offers and compelling messages.

Improved sales

Grocery trips reinforce your message with high-quality impressions, boosting brand recall and influencing future purchases. With a diverse audience, grocery stores are ideal for building brand loyalty.

Enhanced brand awareness

Boost your brand's visibility with high-impact exposure. Reaching decision-makers during their frequent grocery visits, keeps your brand top of mind and influences purchasing decisions.

Increased foot traffic

Boost foot traffic by focusing on shoppers in key local areas where they are most likely to visit. By reaching the right audience during their daily routines, you can drive more consistent store visits.

Personalized marketing

Deliver hyper-targeted messages based on local demographics and shopper behavior, creating personalized campaigns that resonate and drive better results by meeting specific needs.

Accurate ROI measurement

Use recall surveys and foot traffic data to connect ad exposure to in-store visits, giving a clear view of your campaign's impact and ROI.

Push your business boundaries!

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Why the grocery store?

3-6 CAPTIVE MINUTES of exposure per visit

100% EXCLUSIVITY in your selected stores

68% AVERAGE RECALL from 10,000+ exit interviews

53% CHECK CELL PHONES while waiting in line

Maximize your brand’s impact with
unmatched community visibility

High frequency of exposure:
Shoppers visit grocery stores multiple times a week, ensuring repeated exposure to your ad, which reinforces brand recognition over time.

 

Longer dwell time:
Shoppers are often engaged with your ad for several minutes as they wait in line, giving your brand sustained visibility that is hard to achieve with other forms of advertising.

 

Uninterrupted attention:
Unlike other media, grocery store advertising can’t be skipped, muted, or turned off. Your message stays in front of shoppers, ensuring consistent engagement.

 

Complementary to digital campaigns:
Grocery store advertising can amplify your digital efforts by driving in-store and online actions, creating a holistic marketing approach.

Experience precision targeting!

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We use AdBar because it reaches home decision-makers, provides huge extended reach when combined with any other OOH media, and has low production costs so we can spend more on the medium rather than the creative.

Reach the home decision-maker
Account Director at Elevator Strategy
Toyota Dealers of BC
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Put your brand in the hands of local shoppers

Ready to transform your marketing with precision grocery store targeting? Contact us today to learn more about Geo-Precise Local Advertising and how it can enhance your next advertising campaign. Whether you’re looking to increase sales, boost engagement, or outperform your competitors, Geo-Precise Local Advertising has the tools and insights you need to succeed.

Convert leads like never before!

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Ready to connect with your community and drive results?

Don’t miss the opportunity to create lasting connections with local shoppers. By placing your brand at the center of their daily routines, you’ll not only increase visibility but also build trust and loyalty. Let your message resonate where it matters most—within your community.

Reach your perfect audience!

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Leverage frequent grocery trips and checkout dwell time

Everybody shops for groceries and thousands of shoppers are a captive audience for an average of 3 to 6 minutes of grocery checkout dwell time at every visit. You have a great opportunity to place an unavoidable message at the checkout and be seen by customers waiting in line as well as shoppers passing by the conveyor belts.
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Block out your competitors and stay top of mind

Gain a competitive edge with category exclusivity in the stores you book, and ensure your unavoidable message has the highest possible recall with potential customers in your trade area. With your message visible where your local audience lives and shops, they will remember you and seek you out when the time comes.
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Be where your customers live and shop everyday

Target specific trade areas or communities with higher concentrations of your ideal target, including women, millennials, families, high-income households, ethnic groups, and more. You can reach local audiences most likely to buy your products or use your services, or you can complement a mass campaign with a targeted local presence.
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Get better results! Contact us today.

Chat with one of our experts today and get a FREE no-obligation quote.

Make a solid impression in the heart of
your audience’s community

During multiple weekly visits to the grocery store, shoppers will see your ad because they cannot turn it off, mute it, block it or change the channel to avoid seeing it. They will see and remember your message because of the frequency, repetition and captive nature of their interaction with your ad.

  • Your message reaches a huge audience

    The grocery store is a mass reach, high-frequency environment and the place people visit most outside of work. Each store reaches an average of 160,000 home decision-makers every month!

  • You have the attention of the consumer

    Your message is simply unavoidable during prolonged dwell time at the checkout. Sustained exposure to your message, direct line of sight and repeat visits result in an average of 68% ad recall.

  • Your ad is seen by your best target

    You can target by gender, language, income, community, trade area, grocery store chain, postal code and individual store. Precise targeting increases the effectiveness of your advertising investment.

  • You can engage shoppers digitally

    Checkout dwell time is ideal to drive online activity, generate inbound responses or interact with customers in real time. Consumers can safely and easily engage with your brand or business using their cell phone.

  • You can own your community

    You can block out the competition, maintain a continuous presence, and differentiate your business where your customers live and shop! You get 100% guaranteed exclusivity in the stores you book.

  • You can boost your budget and other media

    Grocery checkout advertising has a very low CPM, helping you achieve greater reach with the same budget. You can also strengthen mass or online campaigns by having a local or offline presence.

Frequently asked questions

Can I really block out my competition?

Yes, you can. We provide 100% category exclusivity in the stores you book, so you will never see your message next to or near a competitor’s during your campaign.

How can grocery store advertising complement my digital campaigns?

You can use this mass reach and high-frequency medium to enhance your campaigns with brand awareness messaging, to drive traffic to a specific business location, to provide a local presence in support of your mass advertising campaigns, to drive traffic to your website or landing pages, and more.
Grocery check-out advertising offers a captive audience for an average of 3 to 6 minutes of grocery checkout dwell time at every visit!

How do I know at which location I should advertise?

You can choose your ideal out-of-home locations based on gender, language, household income, community, trade area, FSA, postal code and individual store. We use available Census data to generate maps that highlight concentrations of your target audience and identify grocery store locations that would be best suited to reach your ideal target audience.

Can I target specific audiences at these grocery stores?

You can reach the primary home decision-maker, families, young adults, urban dwellers, lottery players, and more. You can also target by FSA, in specific trade areas or communities, near your competition, at locations near colleges/universities or bars/restaurants, and more.

Where are these grocery stores located?

Grocery stores are located in all neighbourhoods, and are largely considered the hub of a community.

Why advertise in grocery stores?

Everyone shops for groceries. By using several data sources to our available network of grocery stores, you can get mass reach and high-frequency exposure with very specific target audiences, including prospects in your trade areas, with a specific ethnic background, households with higher incomes, individuals or couples or families, women, Millennials, and more.