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Frequently asked questions

Location Based Marketing

Can I reach these unique mobile device users at home and continue to deliver them ads?

Yes, through cross-device bridging! We can continue to deliver these unique mobile users seen at specific locations of interest at home through other devices once they connect to IP addresses.

Can I integrate other digital marketing channels to target unique mobile devices?

Yes! We can provide you custom audiences by pulling unique mobile devices seen at locations of interest and uploading them to other paid channels to support an OMNI channel marketing approach.

How do we collect location intelligence data?

Data location for our clients is provided exclusively by Near (formerly UberMedia), an established leader in their industry. Data provided by Near is aggregated and de-identified, not tied to any single device or individual. Near adheres to GDPR and CCPA and has been certified for privacy compliance an independent third party.
Click below for complete detail regarding Near’s Privacy Policies or contact us directly.
https://near.com/privacy-policy/#business-policy
https://near.com/privacy-policy/#mobile-app-policy
https://near.com/privacy-policy/#opt-out
https://near.com/privacy-policy/#sensitive-data-policy

Is polygoning the same as geofencing or geotargeting?

Polygoning provides a higher level of precision than radius or other geo-fencing techniques. Polygons are accurate to one metre of the identified locations’ physical boundaries. Through our lookback window capabilities, it is also possible to obtain data from mobiles devices identified at a location of interest up to 4 years ago, although most businesses only look at the last 2 years.

Why is location intelligence important?

Location intelligence helps provide visibility into where your audience and/or potential customers live, spend their time, and make their purchases. This helps you derive insights into their interests and preferences, making it possible to find your ideal target profile for your campaigns and deliver relevant ads to potential customers.

What is Location Intelligence?

Turn location data into insights to reveal where your customers live, work, and shop. Make data-driven decisions to boost engagement and improve strategy at a fraction of traditional market research costs.

OOH

Can I really block out my competition?

Yes, you can. We provide 100% category exclusivity in the stores you book, so you will never see your message next to or near a competitor’s during your campaign.

How can grocery store advertising complement my digital campaigns?

You can use this mass reach and high-frequency medium to enhance your campaigns with brand awareness messaging, to drive traffic to a specific business location, to provide a local presence in support of your mass advertising campaigns, to drive traffic to your website or landing pages, and more.
Grocery check-out advertising offers a captive audience for an average of 3 to 6 minutes of grocery checkout dwell time at every visit!

How do I know at which location I should advertise?

You can choose your ideal out-of-home locations based on gender, language, household income, community, trade area, FSA, postal code and individual store. We use available Census data to generate maps that highlight concentrations of your target audience and identify grocery store locations that would be best suited to reach your ideal target audience.

Can I target specific audiences at these grocery stores?

You can reach the primary home decision-maker, families, young adults, urban dwellers, lottery players, and more. You can also target by FSA, in specific trade areas or communities, near your competition, at locations near colleges/universities or bars/restaurants, and more.

Where are these grocery stores located?

Grocery stores are located in all neighbourhoods, and are largely considered the hub of a community.

Why advertise in grocery stores?

Everyone shops for groceries. By using several data sources to our available network of grocery stores, you can get mass reach and high-frequency exposure with very specific target audiences, including prospects in your trade areas, with a specific ethnic background, households with higher incomes, individuals or couples or families, women, Millennials, and more.

Yes, you can. We provide 100% category exclusivity in the stores you book, so you will never see your message next to or near a competitor’s during your campaign.

You can use this mass reach and high-frequency medium to enhance your campaigns with brand awareness messaging, to drive traffic to a specific business location, to provide a local presence in support of your mass advertising campaigns, to drive traffic to your website or landing pages, and more.

Grocery check-out advertising offers a captive audience for an average of 3 to 6 minutes of grocery checkout dwell time at every visit!

You can choose your ideal out-of-home locations based on gender, language, household income, community, trade area, FSA, postal code and individual store. We use available Census data to generate maps that highlight concentrations of your target audience and identify grocery store locations that would be best suited to reach your ideal target audience.

You can reach the primary home decision-maker, families, young adults, urban dwellers, lottery players, and more. You can also target by FSA, in specific trade areas or communities, near your competition, at locations near colleges/universities or bars/restaurants, and more.

Grocery stores are located in all neighbourhoods, and are largely considered the hub of a community.

Everyone shops for groceries. By using several data sources to our available network of grocery stores, you can get mass reach and high-frequency exposure with very specific target audiences, including prospects in your trade areas, with a specific ethnic background, households with higher incomes, individuals or couples or families, women, Millennials, and more.