What does RMG Advertising do?

RMG Advertising helps businesses improve ROI with precision targeting and data-driven insights. We specialize in GeoQuest Targeting (location intelligence), Predictive Targeting (AI-powered advertising), and in-store advertising like AdBar to reduce wasted ad spend and deliver measurable outcomes.

How does GeoQuest Targeting work?

GeoQuest Targeting uses permission-based location intelligence to understand real-world movement, such as store visits and event attendance. We transform these signals into accurate custom audiences so brands can reach people based on where they actually go, online or offline.

What is Predictive Targeting?

Predictive Targeting uses machine learning to score each ad opportunity for the likelihood of a desired action, before the ad is shown. It evaluates hundreds of real-time signals to reach the right person at the right time with minimal waste.

How is RMG different from Google or Meta advertising?

Platforms like Google and Meta limit audience transparency. RMG builds high-quality audiences from real-world behavior and custom predictive models that can be activated across many channels, so you keep control of targeting quality and measurement.

What industries do you serve?

We serve Travel & Tourism, Retail & CPG, Automotive, Healthcare, Finance, Professional Services, iGaming and Entertainment, among others—any organization seeking better advertising efficiency and measurable outcomes.

What’s the minimum campaign size?

Typical minimums: GeoQuest Targeting from around $10,000; Predictive Targeting from around $25,000 for standard campaigns (rich media often higher). Many clients invest $50,000–$100,000 per campaign depending on scope and creative.

How do you measure ROI?

We go beyond clicks with foot-traffic attribution, engagement metrics, and conversion analysis to connect advertising exposure to real business outcomes, online and offline.

How does your advertising protect privacy?

Our solutions are privacy-first and comply with regulations like GDPR and CCPA. We use permission-based, anonymized data and never rely on personally identifiable information.

Do you integrate with my existing marketing tools?

Yes. Our custom audiences and insights can be activated in Google DV360, Meta, LinkedIn, programmatic DSPs, Connected TV, and other channels for omnichannel campaigns.

Can you give an example of your results?

Examples include driving over 150,000 attraction visits in four months for a destination campaign, achieving 4x more efficient booking costs for a major airline, and 68% ad recall for in-store AdBar placements.

How do I get started with RMG Advertising?

Visit our Contact page to book a discovery call. We’ll review goals, recommend an approach, and provide a tailored proposal.

Engagement Metrics Shaping Advertising Success in 2025

As the advertising landscape evolves, measuring success requires a deeper understanding of engagement metrics that truly matter. In 2025, brands must go beyond traditional metrics to embrace data-driven insights that reflect meaningful interactions. Exploring the most impactful engagement metrics reveals how they will define success in the year ahead.

The rise of short-form video engagement

Short-form videos have become a cornerstone of digital advertising. Platforms like TikTok, Instagram Reels, and YouTube Shorts dominate consumer attention with their snackable, engaging content. But the true measure of success goes beyond views or likes, it’s about meaningful engagement.

To measure the true impact of short-form videos, brands should focus on:

Completion rate, tracks the percentage of users who watch a video to the end, indicating compelling content.
Shares, highlighting how often videos resonate enough to be shared with others, amplifying reach.
Comments, reflecting the level of audience interaction and emotional connection.

Crafting authentic stories that align with audience interests ensures every second counts. Brands that incorporate user-generated content, behind-the-scenes insights, and interactive elements like polls or live Q&A sessions see even higher engagement and retention rates.

Measuring personalized content interaction

Personalization has moved from being a nice-to-have to an essential strategy. Consumers expect content that aligns with their preferences, behaviours, and past interactions. Personalized experiences drive deeper connections and foster loyalty, but measuring their impact requires the right metrics.

These metrics help gauge how effectively personalized content resonates:

Click-through rate (CTR), indicating how well personalized content captures interest.
Conversion rate, measures how effectively tailored messaging translates into actions like purchases or sign-ups.
Time spent on page, revealing how engaging personalized content is for the target audience.

Leveraging AI-driven tools and predictive analytics ensures that messaging speaks directly to individual needs. Dynamic content delivery, such as personalized product recommendations based on browsing history, enhances engagement and drives conversions.

The impact of voice search optimization

With the rise of smart speakers and voice assistants, optimizing for voice search is no longer optional. Consumers are increasingly using conversational queries to find information, making it crucial for brands to adapt.

Tracking these metrics helps ensure content is optimized for voice search:

Featured snippet presence, measuring how often content appears in voice-friendly search results.
Page load speed, ensuring quick responses to voice queries, which is critical for ranking.
Voice search CTR, indicating how well voice-optimized content attracts clicks.

Focusing on natural language optimization and concise answers aligns with voice search behaviours and improves discoverability. Additionally, structuring content using conversational keywords and FAQ formats improves visibility in voice search results.

AI-driven analytics and engagement tracking

Artificial intelligence is reshaping the way brands measure and interpret engagement. By analyzing vast datasets, AI provides actionable insights that enhance decision-making and campaign optimization. Learn more about how Predictive Targeting drives precision and impact with RMG Advertising. For a deeper dive into essential marketing metrics and strategies, explore HubSpot’s guide.

AI-powered engagement metrics allow brands to predict trends, optimize campaigns, and proactively address audience needs. By leveraging AI, businesses can gain deeper insights into audience behaviour and refine their engagement strategies.

Key AI-driven metrics include:

Predictive engagement scores anticipate audience behaviour based on historical data.
Churn prediction rates identify the likelihood of customer drop-off, enabling proactive retention strategies.
Sentiment analysis gauges audience reactions to content across platforms.

Brands leveraging AI can not only track past performance but also forecast future trends, giving them a competitive edge. AI-driven personalization engines refine customer interactions in real time, helping businesses adjust strategies based on behavioural shifts.

Understanding cross-platform engagement

In a multi-channel world, understanding how audiences engage across platforms is vital. Cross-platform metrics provide a holistic view of campaign performance, ensuring consistent messaging and experience.

Key cross-platform metrics include:

Unified reach, measuring the total number of unique users across platforms, avoiding duplication.
Engagement consistency, tracking how well content performs on different channels.
Attribution accuracy, determining which platforms contribute most to conversions.

Integrating analytics tools like GeoQuest Insights helps brands maintain a unified approach, ensuring they connect with audiences effectively wherever they are. Brands that analyze cross-platform attribution can optimize budget allocation and refine messaging to drive better results.

Focusing on metrics that matter

The engagement metrics shaping 2025 offer brands new ways to measure success and refine strategies. From short-form video completion rates to AI-driven insights, these metrics highlight what’s working and where improvements are needed. By focusing on meaningful engagement rather than vanity metrics, brands can achieve sustainable growth.

Follow RMG Advertising on social media for insights into cutting-edge trends and strategies. Ready to take your campaigns to the next level? Visit RMG Advertising to discover tailored solutions that make every metric count.

Engagement Metrics Shaping Advertising Success in 2025

The rise of short-form video engagement

Measuring personalized content interaction

The impact of voice search optimization

AI-driven analytics and engagement tracking

Understanding cross-platform engagement

Focusing on metrics that matter

Recommended Reading

How to Win Back Canadian Travelers Through Smart Marketing

How to Target and Engage the Right Audience

Winning Competitive Audiences with Strategic Targeting