Client
A global consumer electronics company.
Goal
Drive conversions in-store and online.
Campaign Strategy
- Polygon specific client locations as well as the competitors’ retailers.
- Pixel areas of the client’s website (including ‘Add to cart’) and track conversions by creative, by location, and by pages on the website.
- Identified the visitors that entered the selected locations, or clicked on the ad and then performed an action.
Valued Outcomes
- 28MM Impressions
- 139K Clicks
- 16.5K Add to Cart Conversions
- 0.52% CTR