RMG Advertising

Client

A global consumer electronics company.

 

Goal

Drive conversions in-store and online.

 

Campaign Strategy

  1. Polygon specific client locations as well as the competitors’ retailers.
  2. Pixel areas of the client’s website (including ‘Add to cart’) and track conversions by creative, by location, and by pages on the website.
  3. Identified the visitors that entered the selected locations, or clicked on the ad and then performed an action.

 

Valued Outcomes

  1. 28MM Impressions
  2. 139K Clicks
  3. 16.5K Add to Cart Conversions
  4. 0.52% CTR