Client
Large Calgary-Based Home Builder
Goal
Identify a new audience of potential home buyers interested in moving from the downtown area to a new community for less than their monthly rent.
Campaign Strategy
- Polygonned individuals who currently live in the downtown area using mobile data to create targeted audiences of apartment owners, pet-owners and people who work from home.
- Created a campaign designed to deliver custom messages specific to each identified audience.
Valued Outcomes
- 61% higher CTR than RMG’s benchmark
- 10K unique devices reached
- Identified a highly engaged audience resulting in an increase in new leads