Client
Calgary post-secondary institution concerned about the decrease in attendance at their virtual open houses due to online learning.
Goal
Increase a registration and attendance for upcoming virtual open houses. Traditional targeting and marketing strategies were no longer effective because students were online-learning and off-campus.
Campaign Strategy
- Website visitors who gave permission for their location to be tagged were identified, and those who registered for the event were qualified to receive a follow up communication.
- Sent registrants an at-home mailer to remind them to attend the upcoming virtual open house.
Valued Outcomes
- 30% increase in attendance YOY
- Drove 2.8K users to the website leading to an increase in registrations YOY