Client
California bicycle shop servicing both local customers and tourists.
Goal
To understand what percentage of their customer base are local versus those who are visitors to the area and determine how to target them effectively.
Campaign Strategy
- Polygon the store location and access data going back two years to identify meaningful foot traffic trends and learn about devices that had visited the store.
- Build an audience insights report based on the foot-traffic, real-life-behaviour and buyer-journey data, that could then be incorporated into the Client’s marketing strategy and plan.
Valued Outcomes
- 26% of customers live 10 miles from the shop
- Understanding of the buyers journey
- Campaign insights Enhanced Marketing Plan
- Customers spend an average of 17 min in the shop