Client
Crown corporation that distributes and sell liquors to retailers in the province.
Goal
Locate post-secondary students, who had moved to online learning, to deliver a social message regarding the overconsumption of alcohol. Pre-pandemic, students were reached while they were physically on campus.
Campaign Strategy
- Polygon university campuses, as well as surrounding bars and liquor stores, excluding employees from both audience groups.
- Cross reference which devices were present both on campus and at the bars/liquor stores to create a very precise target audience.
Valued Outcomes
- 53K unique devices reached
- 1.3 million+ impressions
- Identify a highly targeted audience from historical mobile location data
- Deliver message to otherwise unreachable student audience