Client
An American international fast-food restaurant chain.
Goal
Increase foot traffic to their locations by delivering ads about their new promos and products.
Campaign Strategy
- Polygons were placed around the perimeter shapes of QSRs, Grocery stores, shopping malls, movie theaters, college campuses, sports arenas, stadiums, etc., to create a “Fast Foodie” audience.
- The audiences were divided to determine the incremental lift comparing those exposed to an ad vs those who were not, who then visited the client’s locations.
Valued Outcomes
- 5.05M Impressions
- 121K Clicks
- 2.41% CTR
- Users that clicked on an ad were 140.38% more likely to visit our client’s location