Client
A group of hearing centres with hundreds of locations across the country.
Goal
Drive in-person appointments with senior citizens who had shifted to more virtual appointments due to the pandemic.
Campaign Strategy
- Take advantage of mobile location data from specific time periods to identify seniors seen at a competitor’s location.
- Deliver the message that in-person appointments were available and safe.
Valued Outcomes
- 340K unique devices reached
- 0.43% CTR
- Drove foot traffic into the hearing clinic
- Valuable insights on post-pandemic customer behaviour