Client

Large Calgary-Based Home Builder

 

Goal

Identify a new audience of potential home buyers interested in moving from the downtown area to a new community for less than their monthly rent.

 

Campaign Strategy

  1. Polygonned individuals who currently live in the downtown area using mobile data to create targeted audiences of apartment owners, pet-owners and people who work from home.
  2. Created a campaign designed to deliver custom messages specific to each identified audience.

 

Valued Outcomes

  1. 61% higher CTR than RMG’s benchmark
  2. 10K unique devices reached
  3. Identified a highly engaged audience resulting in an increase in new leads