Client

Large Alberta-owned massage franchise.

 

Goal

Target four distinct audience segments (people with benefit plans, runners, healthy lifestyle enthusiasts, and competitor clients) to increase brand awareness and grow its market share.

 

Campaign Strategy

  1. Polygon locations where these four key segments could be found, including Running Rooms, gyms, fitness centers, running/hiking/biking trails, golf courses, etc.
  2. Deliver custom messages, relevant to each audience segment, over a 12-week period.

 

Valued Outcomes

  1. 61% higher CTR than previous campaigns
  2. CTR was an additional 25% higher when targeting competitor audience
  3. 3000 net new website visitors from ads
  4. Report confirming incremental campaign foot traffic