The Problem

The e-commerce retailer offers a selection of beds-in-a-box, available for purchase online.

The Goal

To create brand awareness and increase their market share.

Campaign Strategy

  1. Identify and target competitor’s shoppers by polygoning competitor locations in select cities. ​
  2. Delivered a highly targeted message to individuals who had visited a competitor store in the previous 3-4 weeks, demonstrating that they were actively looking to make a purchase.

 

Valued Outcomes

  1. 40% higher CTR than RMG’s channel average*​
  2. 152K individuals actively looking to purchase were identified​
  3. Drove qualified leads to the Client’s website