Calgary post-secondary institution concerned about the decrease in attendance at their virtual open houses due to online learning.



Increase a registration and attendance for upcoming virtual open houses. Traditional targeting and marketing strategies were no longer effective because students were online-learning and off-campus.


Campaign Strategy

  1. Website visitors who gave permission for their location to be tagged were identified, and those who registered for the event were qualified to receive a follow up communication.
  2. Sent registrants an at-home mailer to remind them to attend the upcoming virtual open house.


Valued Outcomes

  1. 30% increase in attendance YOY
  2. Drove 2.8K users to the website leading to an increase in registrations YOY