Client

Crown corporation that distributes and sell liquors to retailers in the province.

 

Goal

Locate post-secondary students, who had moved to online learning, to deliver a social message regarding the overconsumption of alcohol. Pre-pandemic, students were reached while they were physically on campus.

 

Campaign Strategy

  1. Polygon university campuses, as well as surrounding bars and liquor stores, excluding employees from both audience groups.
  2. Cross reference which devices were present both on campus and at the bars/liquor stores to create a very precise target audience.

 

Valued Outcomes

  1. 53K unique devices reached
  2. 1.3 million+ impressions
  3. Identify a highly targeted audience from historical mobile location data
  4. Deliver message to otherwise unreachable student audience