Client

An American international fast-food restaurant chain.

 

Goal

Increase foot traffic to their locations by delivering ads about their new promos and products.

 

Campaign Strategy

  1. Polygons were placed around the perimeter shapes of QSRs, Grocery stores, shopping malls, movie theaters, college campuses, sports arenas, stadiums, etc., to create a “Fast Foodie” audience.
  2. The audiences were divided to determine the incremental lift comparing those exposed to an ad vs those who were not, who then visited the client’s locations.

 

Valued Outcomes

  1. 5.05M Impressions
  2. 121K Clicks
  3. 2.41% CTR
  4. Users that clicked on an ad were 140.38% more likely to visit our client’s location