Client

A group of hearing centres with hundreds of locations across the country.

 

Goal

Drive in-person appointments with senior citizens who had shifted to more virtual appointments due to the pandemic.

 

Campaign Strategy

  1. Take advantage of mobile location data from specific time periods to identify seniors seen at a competitor’s location.
  2. Deliver the message that in-person appointments were available and safe.

 

Valued Outcomes

  1. 340K unique devices reached
  2. 0.43% CTR
  3. Drove foot traffic into the hearing clinic
  4. Valuable insights on post-pandemic customer behaviour