What Do Mobile Geofencing Campaigns Consist of?

Geofencing uses mobile devices to pinpoint a customer’s location with four primary techniques:

  • Mapping: Employing mapping tools and coordinates to delineate virtual perimeters around specific locations or zones of interest
  • Mobile Device Tracking: Continuously monitoring a user’s device location via GPS, Wi-Fi, or cellular data using apps equipped with geofencing capabilities
  • Triggered Actions: Initiating predefined actions upon a user’s entry or exit from a geofenced area. These actions encompass sending push notifications, displaying ads, or gathering location-based data. 
  • Data Analysis: Processing and analyzing user-interaction data within the geofenced region to comprehend behaviour patterns, enhancing your advertising strategies to the max
  • In order to launch a Geofencing campaign you need to have a method of communication already established with the recipient. You cannot buy your way onto a mobile carrier or email platform and send unsolicited messages to people. This works only for loyalty programs, app users, newsletter subscribers and past customers.

Benefits of Geofencing

Incorporating geofencing into your marketing campaigns offers strategic advantages that can make ROI increase:

Precision in Targeting 

Geofencing enables you to reach users in precise locations, ensuring your campaigns stay highly relevant. For instance, a geofence set up near a highway billboard can trigger mobile ads for nearby motorists, promoting a new roadside restaurant.

Better Engagement

Geofencing offers real-time user interaction, prompting immediate engagement with your ads. It can encourage users to interact with your brand’s app or entice them to visit your nearest store. For example someone has the Home Depot app installed and loyalty points accumulated. They enter a parking lot within 1 KM of a Home Depot and they’ll receive a door crasher discount with a time limit via the app. 

Meaningful Analytics

Geofencing does the dirty work of simplifying the assessment of your campaign’s effectiveness by tracking user exposure to your ads, overall mobile engagement, and even product purchases or social media shares.

Industries That Can Benefit from Geofencing Campaigns

Considering that you have now gained a grasp regarding geofencing’s functionalities, it’s time to know which are the industries that can reap the benefits from it:

  • Retail: Retailers can employ geofencing to dispatch tailored offers to shoppers upon entry to their stores or nearby competitors’
  • Event Marketing: Event planners may establish geofences around venues, delivering event-related push notifications and promotions to attendees
  • Hospitality: Hotels and other sorts of hospices leverage geofencing to greet guests with personalized messages and offers upon their proximity to the property
  • Dining Establishments: Restaurants, food trucks, and cafes shall trigger ads or promotions to potential diners as they approach or depart from specific areas 

Useful Tips for the Best Geofencing Implementation 

Craft Precise In-App Notifications

Encourage prompt action with push notifications that captivate rather than blend with the crowd. Personalized offers, time-sensitive CTAs, enticing freebies, and persuasive language are all your friends when it boils down to prompting spontaneous visits to your store. 

Opt for a Rather Compact Geofence Radius for Better Results

Limit your geofence to a 4-5 mile radius at most for optimal impact. Given that timing is key, ensure that customers encounter your store in close proximity to viewing your ad. 

Prioritize Customer Privacy Above Everything Else

Respect your audience’s privacy when accessing their precise location. Seek permission and educate them on the benefits of location-based targeting, aligning your goals with their interests and needs. Reputation does go a long way after all! 

For top-tier geofencing strategies, consider partnering with RMG Advertising and elevate your marketing game to the next level your company aspires to reach. Contact us to learn more.